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SEO Case Study
How we got top-10 position with a highly competitive keyword in target countries
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Client:
Peppol cloud
infrastructure service
provider
Peppol cloud
infrastructure service
provider
Geo:
Australia,
New Zealand,
Singapore, Japan,
the EU
Australia,
New Zealand,
Singapore, Japan,
the EU
Industry:
e-invoicing
e-invoicing
Key services:
Strategy, SEO, Content,
Paid Advertising,
Automation
Strategy, SEO, Content,
Paid Advertising,
Automation
Results
86%
conversion rate growth
in 6 months
-304%
CPL
281%
“peppol” keywords average
visibility growth
92%
opportunities growth per quarter
Our client is a Peppol infrastructure cloud service
provider. Challenges:
provider. Challenges:
Low keyword
diversity in the
target cluster
diversity in the
target cluster
Strong
competitors
competitors
Narrow niche
Weak foundation
for marketing
activities
for marketing
activities
Marketing goals
Get top 10 position in peppol keyword cluster
Build stable lead generation (inbound,outbound)
Have similar goals?
Let us helpOur Solutions
A combination of content marketing and lead
generation advertising:
1
Build a marketing base (website, blog
posts)
2
Research to prepare marketing hypothesis
to attract TOF leads
3
Define and implement long term growth
strategies (seo, content)
4
Develop lead nurturing and
activation workflow
5
Extend our marketing efforts by geo
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