Awareness and trust - building a reputation for fintech project
Incomlend targeted Asian market (Hong Kong, Singapore) where the liquidity of money was low. By investing money in the bank, people could get 2% yearly. People who invested in Incomlend's invoices could get 2% from each, every month. We provided the audience with easy to read and understandable content and used instructional videos that explained their financial processes. We've built up the company's brand awareness using the founder's personal following.
Graft had launched when the competition on the market was high. Big ICO projects spent 100,000$ daily, while small startups could spend 10,000$ monthly. We decided to target on crypto enthusiasts, a narrow target audience that believes in crypto products. Our marketing campaign was focused on combining crypto payments with PoS. We demonstrated and explained that we know hot to make people pay in a restaurant with cryptocurrency. We've built a brand of owners, by promoting Telegram channel.
After conducting a detail-oriented study of the market, determining what audiences we should target, and raising the initial awareness, our team developed performance marketing strategies.