Stage 3 or Decision
The customer chooses a suitable opportunity. The top of the funnel is inbound marketing: useful and interesting content. You have to become necessary and beneficial. Do not push on potential customers, you need to understand what the audience wants to know.
Eventually, we've built a campaign for Allright.io in social media around our branding that we really know how to work with kids, how to make them be patient and attentive while having English lessons.
After we contacted the influencers, we got testimonials because they really enjoyed it. We kept on using remarketing, PPC to convert potential customers into leads.
With Incomlend, at this stage, Google search worked the best, because people googled their problem and found the alternative investment platform. CRM & marketing automation helped us to convert leads into sales.