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May 6, 2024

Marketing Automation ROI: Understanding, Calculating & Maximizing

Learn how to boost your tech company’s growth and efficiency by mastering marketing automation with our expert strategies and tips.

Marketing Automation for Financial Services

Learn how to enhance your financial institution’s marketing strategies with advanced automation tools that streamline operations, boost efficiency, and improve customer engagement, all while ensuring compliance with industry regulations.

May 2, 2024

[Practical Tips]: How Can Audience Segmentation Enhance Your Inbound Marketing Efforts? 

Learn how audience segmentation can transform your inbound marketing, driving tailored messages and boosting engagement. Discover practical tips for personalized strategies that optimize content and leverage data insights for targeted success!

May 1, 2024

Types of Marketing Automation: Finding the Best Fit for Your Business

Discover the perfect fit for your business with our guide to types of marketing automation. Not all solutions are equal—it alldepends on your needs, audience, and resources. We’ve got you covered from types to tips.

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April 29, 2024

Google in 2024: A Fallen Giant or a Beacon of New Opportunities for B2B?

See Google’s latest updates and potential acquisitions shaping B2B marketing. Get practical insights and strategies in the blog to stay ahead in the evolving digital landscape.

April 12, 2024

HubSpot in 2024: Evolution Beyond just a CRM

HubSpot is reinventing the wheel with its latest strategic updates, focusing on customization, marketplace expansion, and transparent pricing. Dive into how these changes could benefit your business.

March 22, 2024
B2B Demand Generation Strategy: A Comprehensive Guide for Tech Marketers

B2B Demand Generation: Comprehensive Guide for Tech Marketers

Boost your B2B tech sales with demand generation. Learn wih our Comprehensive Guide for Tech Marketers

March 20, 2024

Enterprise Marketing: Guide to strategies and tools in 2024

Explore the top enterprise marketing strategies and tools for 2024. Optimize your B2B marketing efforts with our comprehensive guide.

7 Steps to Build & Implement a Winning ABM Strategy

Learn how to leverage Account-Based Marketing for maximum impact

Best Examples of Thought Leadership in B2B 

Learn from example of real people in B2B who already utilize thought leadership to grow, get inspired and start as well!

March 19, 2024

Enterprise Content Management (ECM) Solutions

Maximize efficiency with Enterprise Content Management (ECM) solutions. Explore how ECM enhances content organization, accessibility, and security for better decision-making and collaboration. Dive in now!

March 13, 2024

Audience Segmentation for Enterprises: Examples and Tips

Learn how dividing your market into smaller, defined groups based on shared characteristics can enhance your marketing strategies. Explore audience segmentation’s importance, benefits, real-world examples, and essential tools for effective B2B tech marketing.

March 7, 2024

The Complete Guide to B2B Video Marketing for Enterprise Companies

Learn how to make video work for you in 2024!

Omnichannel Lead Generation: Strategies for B2B Success

Learn how to increase ROI and generate leads across multiple channels

B2B Brand Awareness in 2024: Best Strategies for Success

Learn how to make your brand stand out with advanced strategies for enterprise companies

B2B Customer Journey Mapping in 2024: Strategies for Tech Enterprises

Learn how to map the customer journey for your B2B tech business to generate leads and meet the market changes.

February 7, 2024

Creating the Perfect External Marketing Brief: B2B Tech Edition

Boost your B2B tech company’s marketing with an external team using a clear marketing brief. It’s your roadmap, guiding them through your objectives, target market, and desired outcomes. Get our customizable B2B tech digital marketing brief template for success.

January 31, 2024

Choosing the Perfect Marketing Partner for B2B Tech Companies

Choosing the right B2B marketing agency is crucial. But finding one that fits your unique business needs and goals is challenging. Read our guide, which helps you navigate this decision with tips on understanding your needs, evaluating expertise, and spotting red flags.

January 24, 2024

Integrating Marketing in Your CRM System: Effective Strategies

Integrating marketing strategies into your CRM unlocks its potential and boost your business’s efficiency and maximizing your ROI. Learn why this integration is crucial and how to master it effectively.

January 11, 2024

Enhancing B2B Sales: Lead Scoring Best Practices for 2024

Discover the art of advanced lead scoring, effective prioritization, and refined conversion strategies for unparalleled results.

December 13, 2023

Digital Marketing in 2024 – Key Trends and Strategies for CMOs

Explore cutting-edge marketing in 2024 with AI, interactive content, influencer partnerships, and other strategies.

December 6, 2023

What should CMOs know about good go-to-market strategies in 2024?

Discover key B2B market trends, redefine the buyer’s journey, and harness the power of an effective go-to-market strategy.

November 30, 2023

Content Marketing Dashboard Guide + Key Metrics

Uncover the secrets to a successful content strategy through a meticulously crafted marketing dashboard.

November 28, 2023

Mastering HubSpot and Salesforce Integration: A Full Guide

Discover how to amplify your marketing and sales strategies, sync data effectively, align your CRM efforts, and optimize your business operations for success.

November 24, 2023

Thought Leadership: A Game Changer in B2B Tech Marketing

Discover the game-changing impact of thought leadership in B2B tech inbound marketing!

November 22, 2023

Maximizing Enterprise Success via Sales & Marketing Alignment

Learn how to align sales and marketing effectively for enterprise success through strategic collaboration and targeted Account-Based Marketing.

November 16, 2023

Top 5 Tech Strategies to Revitalize Demand in Saturated Markets

Learn how to supercharge your marketing with demand generation strategies

November 10, 2023

Inbound Marketing 2.0: Navigating B2B Growth in 2024

Dive into the benefits on Inbound Marketing 2.0 to grow even amidst the most difficult times

October 19, 2023

Demand Generation vs. Inbound: Framework for Paid Ads

Discover how businesses can thrive amidst reduced demand, increased competition, and a need for efficiency through the strategic interplay of demand generation and inbound marketing.

October 12, 2023

Precision at Scale: Programmatic’s Role in Expanding ABM

Learn how programmatic ABM can help elevate your B2B marketing strategy

October 4, 2023

Long-term customer acquisition: demand gen VS lead gen

Learn what strategy to choose for your B2B tech business

September 18, 2023

DM.Ideation: Digital Research for Strategic B2B Marketing 2024

Learn how to create a marketing strategy that actually helps you grow and reach your goals!

September 13, 2023

Inbound 2024: B2B Market Insights & Predictions

Find out key insights from the annual Inbound Conference by Hubspot

September 5, 2023

How to Build ABM Program without an ABM Platform

Learn how to build Account-Based Marketing on Hubspot with our custom, cost-efficient approach

August 31, 2023

Thriving Amidst Decline: The Demand Generation Game Plan for B2B Tech Brands

Learn the latest developments in the B2B tech market and how to respond to challenges with the Demand Generation Approach to Marketing.

July 21, 2023

6 Strategies to Boost Customer Acquisition & Retention in Fintech

Learn how to supercharge your customer acquisition and retention strategies.

July 5, 2023

Building a Digital Pipeline for a Software Development Firm

Discover how a data-driven demand generation framework can help your software development firm penetrate the crowded digital market, elevate brand awareness, generate high-quality leads, and establish long-lasting customer relationships.

June 22, 2023

Navigating HealthTech Marketing: Brand vs. Niche Differentiation

Learn the specifics of the Healtech industry, the options for successful marketing you have, and how to do them!

June 21, 2023

Mid-Year Marketing Review: Assessing Progress & Setting Strategy

Learn why it’s a good time to review your marketing activities and how to adopt your strategy to succeed for the rest of 2024

June 16, 2023

Unleashing the Power of GA4: Key Considerations for Optimal Implementation

Explore some lesser-known considerations when using GA4 and how to maximize its potential for your business.

June 8, 2023

Preparing an Effective RFP for a Digital Marketing Agency

Learn how to create your first RFP and finds a perfect marketing agency partner!

June 1, 2023

How ChatGPT will Change Marketing Strategies for B2B in 2024?

ChatGPT is on the hype, but what are its real, long-term implications for b2b marketing in the upcoming years? Read to learn how buyer’s journey will shift and what will be left for marketing after ChatGPT.

May 31, 2023

How AI can Address the Biggest ABM Challenges?

Learn how to leverage AI to target your desired accounts effectively, on scale.

May 18, 2023

Fintech marketing: Using PR to build up your fintech brand

Build trust and raise brand awareness for your fintech with PR strategies from 42DM

May 7, 2023

Proven PPC tactics for effective SaaS marketing in 2024

Learn how to make PPC campaigns for your SaaS business efficient and cheaper in 2022 with our best practices.

May 4, 2023

Preparing for the Summer: B2B Marketing & Business Seasonality 

Learn how to leverage seasonality to your advantage and maximize your success during the summer season.

April 21, 2023

Your Ultimate Guide to ABM

Learn how to attract more leads with ABM!

April 13, 2023

ABM tech stack: uncovered

Finding and allocating the right tech stack for a successful ABM program can be challenging. See how we do it and start attracting your targeted leads now!

March 10, 2023

How AI is revolutionizing the future of search engines and SEO

Learn how SEO is changing because of AI tools and how your B2B business should adapt your strategy to stand out in AI rankings.

March 2, 2023

The Secret Diary of a Tech-Savvy Marketer: Exploring New AI Tools

Read about the real-life experience of a marketer using AI tools in daily work.

February 20, 2023

B2B content distribution that will help your company grow in 2024

Learn how to make tour content seen and valued by your target audience, all the time.

February 6, 2023

How to do Growth Marketing for AdTech and MarTech Startups

Adtech & Martech are a promising market, but their target audience, which is largely made of marketing specialists, is one of the most challenging ones. Learn practical tips to improve your marketing for adtech & marthech company!

January 19, 2023

How to Create Your First Marketing Plan: a Guide for CEOs

Learn that best practices that will help you create your first marketing plan efficiently

January 11, 2023

How to plan your marketing for growth in 2023: Insights from 50+ tech companies

Read the 2022 growth report of tech companies and learn what to expect and how to manage your marketing for profit in 2023.

December 7, 2022

Marketing Strategy for an Enterprise Technology Company

Learn how marketing and sales is changing in the enterprise market and how the most prominent tech companies tech handle their marketing

November 14, 2022

Lead generation and customer engagement for B2B 

Learn how to plan your customer journey experience to attract leads and engage customers for B2B.

October 15, 2022

How to plan your marketing budget for 2024?

Best practices that will help your tech business plan your marketing budget for efficient growth in 2024

October 6, 2022

Top Blockchain Projects and How They Are Surviving the Crypto Winter

Current crypto market situation, examples of successful bear-market projects and tips on making yous project come out on top.

September 27, 2022

Is there a future for SaaS in 2024?

The upcoming recession is predicted to stimulate hardship for SaaS market. Explore the possibilities of SaaS collapse and how to avoid it.

September 22, 2022

NEARCON 2022: What is the future for NEAR ecosystem?

Main insights from NEARCON 2022 conference in Lisbon, Portugal and the future of NEAR protocol development.

September 9, 2022

Why we see NEAR Protocol as a Web3 Infrastructure Leader

NEAR protocol is a promising blockchain. Read to explore NEAR blockchain history, growth possibilities, and projects.

August 4, 2022

B2B marketing during recession 2024

8 strategies for B2B companies to prepare their marketing activities for upcoming economic downfall and grow

July 27, 2022

Effective Email Marketing for Blockchain and Crypto Projects

Learn how email marketing can fuel your crypto marketing strategy as well as tips and tools to make it right!

July 14, 2022

How to attract top of the funnel leads for fintech companies

Learn 3 strategies that will help you attract and convert leads for your fintech business

July 6, 2022

Crucial SaaS Marketing Metrics to Track in 2024

Evaluating your marketing activities is hard. But if you understand key metrics, you will know how to improve your SaaS strategy.

July 1, 2022

Crypto & blockchain market insights from Consensus 2022

Crypto & blockchain market insights from Consensus 2022, one of the world’s biggest and most influential crypto conferences hosted by Coindesk in Austin, Texas.

June 17, 2022

Content marketing strategies for fintech that will work in 2024

Give your fintech product the chance to capture new audiences by utilizing 42DM’s content marketing expertise

May 16, 2022

How to do growth marketing for SaaS products in 2024

A proven 5-step ISTAS growth marketing framework that helps SaaS products strategically grow and generate revenue in 2024

May 4, 2022

How to do crypto & blockchain marketing

5 pillars to successful community-driven marketing for crypto & blockchain projects

April 15, 2022

42DM at Bitcoin 22 Conference – Marketing for Crypto rojects

Insights about crypto market growth in 2022

March 21, 2022

1300% Annual Organic Traffic Growth for Niche Enterprise Company

42DM – Top Digital Marketing Agency in Ukraine by Clutch!

Interested in learning how 42DM can help your business shine? Drop us a line today!

March 20, 2022

Content Marketing for Blockchain in 2024

Building a content strategy for blockchain

March 19, 2022

42DM Recognized By Clutch As An Industry Leader

So what are you waiting for? Talk to us today

March 10, 2022

Guide to content-marketing funnel

A short guide to the content-marketing funnel

May 10, 2016

Performance Marketing for Fintech

What marketing problems do fintechs face?

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