Meet ISTAS:
42DM tailored framework
After managing 250+ successful projects, we have accumulated our experience in a tailored 5-step growth marketing approach that helps our clients to scale their businesses & reach their goals.
ISTAS is the evolution of agile marketing and insight-based strategy. Its main idea is the repeatability of your marketing success by following a stage-by-stage process.

Ideation1
Every great strategy starts with research.
We gain a deep understanding of your specific market and lay the foundation for your marketing plan with relevant targets and KPIs.

Setup2
We set up analytics systems, connect relevant marketing tools, and establish interaction between all your channels.
At this point, you get a pool of dedicated specialists to work with.
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Testing3
Bi-weekly adjustments to your marketing efforts.
We choose a shortlist of marketing hypotheses based on all our strategic research and validate them through the launching of test campaigns.

Analysis4
We conduct an in-depth analysis of our work and adjust your strategy relying on the data and results from test campaigns.
At this point, we can tweak the direction to successfully scale your marketing efforts.

Scaling5
Once we know what works well for your case – it's time to scale.
We finalize your dedicated team, reallocate resources and budgets to the selected channels, and plan your next steps for future growth.
Find out about our successful missions
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