3.4x faster sales velocity for leading API management platform

The API management platform struggled with slow sales and complex processes. Learn how we streamlined their workflow and tripled their opportunities!

Results

3.39x

reduced lead-to-customer time

Time of nurturing leads to open opportunities reduced from months to weeks.

3x

more opportunities generated in the same time period

Significant reduction in manual sales work

GEO
Global
Industry

API Management SaaS

Toolkit
  • Data Enrichment
  • Marketing & Sales Automation
  • Programmatic ABM
  • Contact-level Personalization
Timelines
2023

In just months, we helped reduce lead-to-customer time by 3.39x, transforming a complex sales process into a streamlined, efficient operation.

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Marketing challenges

Different Sales Departments: Each department had its own processes, making coordination difficult.

Multiple Teams Involvement: The involvement of various teams made it hard to maintain a streamlined customer journey.

Spaghetti-like Customer Journey: The customer journey was complicated and lacked structure, causing slowdowns in the sales cycle.

Marketing goals

  • Reduce lead-to-customer time by streamlining the customer journey and sales processes.
  • Improve efficiency in nurturing leads to open opportunities.
  • Increase the number of opportunities generated within the same time period.

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How 42DM
delivered results

  • Optimized and cleaned the client’s data to ensure better targeting and efficiency in nurturing.
  • Developed automated workflows to reduce manual efforts and accelerate the lead-to-opportunity conversion.
  • Implemented Account-Based Marketing and developed Target Account Lists (TALs) to focus efforts on high-value accounts.
  • Introduced scoring systems to prioritize leads and opportunities, improving conversion rates.
  • Tailored content and messaging at the contact level across various touchpoints (website, LPs, ads, etc.).
  • Implemented tracking across all channels (emails, ads, LPs, chat) to monitor contact activities and optimize follow-up.
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Our approach

By automating processes and using a highly personalized approach to target high-value leads, we significantly reduced manual sales work and accelerated the customer journey, leading to faster and more efficient sales cycles

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

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Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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