Fractional CMO Services:
Fix Strategy Gaps & Scale Your Pipeline

Q: What’s the difference between a fractional CMO and an interim CMO?

A fractional CMO provides ongoing, part-time leadership, often embedded with your team and available long-term as you grow. An interim CMO typically fills a gap full-time and temporarily until a permanent hire is made.

Q: Can a fractional CMO help build or restructure my marketing team?

Yes. 42DM’s fractional CMOs audit existing talent, fill gaps with agency resources, onboard hires, set up processes, and mentor junior staff.

Q: What does onboarding a fractional CMO look like?

We start with a tailored audit, stakeholder interviews, and a workshop. You get a strategic roadmap, regular check-ins, and monthly optimization, fully integrated with your team.

Q: Is this fractional CMO service best for startups, scaleups, or established firms?

All of the above. It’s ideal for B2B tech firms in transition at any stage of growth — scaling, facing CMO gaps, launching new products, or needing best-in-class leadership without full-time cost.

Q: How does 42DM ensure alignment between a fractional CMO and our existing leadership team?

We begin every engagement with in-depth stakeholder interviews, cross-functional workshops, and shared setting of goals and KPIs. We build regular check-in cadences and transparent reporting, ensuring your execs and sales leaders stay informed, aligned, and actively driving strategy together with us.

Q: Can a fractional CMO implement new MarTech or overhaul our existing stack and workflows?

Absolutely. Our CMOs have led MarTech audits and overhauls for startups and scale-ups alike. We assess your current tools, integrate best-fit solutions, map new processes, and ensure everything is adopted smoothly across the team, so you get ROI from every tech investment.

On-demand strategic marketing leadership for B2B without the high cost of a full-time executive.

Audit your marketing strategy

Executive marketing expertise

whenever you need

You lack marketing leadership

We step in to audit what’s working, realign efforts, and keep results on track during leadership gaps.

You need marketing shift

Get fresh outside perspective to define next-level goals, segment ICPs, and run GTM experiments before deep investments.

You see stalled results

Fast-track your go-to-market with CMO experts who’ve solved your exact challenges.

Your growth outpaces marketing

Build the backbone for scaling. We set direction, structure scalable processes, and coach your future marketing leaders.

Get the strategic value of a CMO without the full‑time price tag

See immediate impact on pipeline, team, and tech stack, while building systems for scalable, sustainable growth.
Bridge the gap between sales and marketing, reset your lead scoring, and align goals.
Upskill junior teams quickly, onboard new hires effectively, and grow a culture of high performance.

Our fractional CMO wins: 42DM in action

$Success Story wins for the fractiona CMO service$

Case study: Inbound & pipeline transformation

A US-based B2B software development company struggled with fragmented marketing. To fix this, we:

Audited all current channels, segmented ICP using firmographic and behavioral triggers
Split the strategy: aimed content and SEO at “ready to buy” signals, added webinars and flagship leadership content to fill the pipeline
Facilitated team workshops to end the sales/marketing gap
Implemented new MarTech, CRM alignment, and lead scoring tied to real KPIs

Explore our portfolio

Get a high-performance marketing engine tailored to your case

GTM leadership

Go-to-market (GTM) strategy
ICP and persona development
Market and competitor analysis
Brand positioning and messaging
Strategic planning and roadmap
KPI setup

Demand generation & inbound marketing

Multi-channel lead generation strategy
Account-Based Marketing (ABM) strategy
Funnel optimization and nurturing flows
Content marketing strategy
Paid advertising
Email marketing

Martech, data & analytics

Martech stack audit
CRM integration
Marketing automation workflows
Setup of analytics dashboards

Content excellence

Content strategy
SEO + AI Search and organic development
CRO Website audit, user experience
Social media strategy
Creative asset supervision
Video & interactive content
Digital PR
Thought leadership

Access to a marketing team

Content creation
Design & development
Martech & automation
PPC
SMM

Access fractional CMO services and agency-level support on your schedule

	In-House CMO	Fractional CMO with 42DM	Independent CMO
Strategic Leadership	🟡 Full-time, costly experience Can get outdated quickly and hard to replace	✅ Top-tier leadership, always current on B2B tech, flexible, cost-effective	❌ Limited by solo capacity and often not up-to-date in fast-moving tech
Execution Oversight	✅ Covers strategy and execution in one but is often stretched thin	✅ Strategic + hands-on, full agency team supporting execution	🟡 Helps execute, but lacks the backing and bandwidth of a focused team
Cost & Flexibility	❌ Fixed salary model, zero scalability for changing needs	✅ Fraction of the cost for enterprise-level expertise, resources, and backup Instantly scale support up/down as needed	❌ May be cheaper upfront, but may have inconsistent quality and hidden “add-ons”
Integration	🟡 Deep, but slow to adapt or shift focus	✅ Guaranteed continuity, fast integration, and backup: every project gets institutional knowledge, documentation, and a dedicated team	❌ Major gaps if unavailable; little knowledge transfer or backup

Meet our dedicated fractional CMOs

Kate Vasylenko

Co-founder & CEO

Galyna Golitsyna

Marketing Manager

Tetiana Kutsa

Marketing Manager

The fractional CMO engagement process for sustainable growth

Discovery

We audit your marketing, interview key stakeholders and review funnel performance and tech stack.

Roadmap setup

We run a workshop to align on objectives, ICP, and metrics. Then we deliver a 180-day roadmap with clear priorities.

Integration

Your fractional CMO embeds into your team’s workflow, joining meetings and requesting access to your tools and reporting.

Execution

We launch key campaigns and initiatives. Your fractional CMO analyzes performance data and makes adjustments.

Monthly reviews

Every 30 days, we review results, set new goals, and adjust scope. You can scale services up or down.

Looking for senior marketing leadership without the overhead?

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell

Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.