Frequently Asked Questions

about 42DM

42DM helps B2B tech companies grow through full-funnel digital marketing. Our services include:
– Demand Generation: Performance-driven campaigns that fuel pipeline and revenue.
– Inbound Marketing: SEO, content, and automation to attract and convert high-quality leads.
– ABM: Targeted outreach to engage and convert high-value accounts.
– Thought Leadership: Executive branding and content to build authority and trust.
– AI Search Optimization: Visibility strategies for ChatGPT, Perplexity, and future-facing search.
– MarTech & HubSpot: Tech stack setup and optimization for scalable marketing ops.
– Fractional CMO: Senior strategy support without full-time overhead.

42DM stands out through its insight-powered methodology, built specifically for B2B tech. We don’t guess—we uncover real market dynamics through deep research, test bold hypotheses, and scale what works. Our dedicated team model means strategy, execution, and MarTech live under one roof. It’s not just marketing—it’s a full engine for measurable growth.

42DM helps tech startups define their ideal customer, sharpen their market positioning, and build brand authority through demand generation, ABM, and personalized content strategies. We align sales and marketing around real data, activate multi-channel campaigns that reach decision-makers, and continuously refine based on results—turning niche offerings into trusted market players.

42DM has deep experience supporting enterprise tech companies across fintech, martech, logistics, and more. We’ve worked with over 20 global tech brands, helping them scale demand, align sales and marketing, and activate data-driven strategies. Our team knows how to navigate long sales cycles, complex buying committees, and high-value deal environments.

42dm provides full scope of Paid advertising including, but not limited to:
– Paid Search (Google, Bing);
– Paid Social (LinkedIn, Meta, Reddit, etc);
– Display and Video Ads (including retargeting strategies);
– Programmatic B2B Ads.
Our specialists have an omnichannel expertise, use the best practices, and constantly learn new ways to deliver success.

42DM runs B2B social media campaigns that build brand awareness, drive qualified leads, and support sales. We focus on LinkedIn and paid social, combining content, retargeting, and performance ads to fuel pipeline. Results include 300+ leads in 2 months for a fintech client and full-funnel support for go-to-market teams.

There’s no standard length for an engagement, but to deliver meaningful impact, we recommend a minimum of 6–12 months. Many of our clients have partnered with us for over 6 years.

We work with all major CRMs, but we specialize in HubSpot—where we’re a proud Gold Solutions Partner. We’ve successfully migrated clients from platforms like Zoho and Salesforce, including a seamless HubSpot transition for Zeeto that improved data clarity and campaign efficiency. Whatever your stack, we align tools to drive measurable growth.

At 42DM, we work with companies across a wide range of funding models — from venture-backed startups to self-funded businesses and bootstrapped teams. What matters most to us is your growth ambition and readiness to move fast. If you’re serious about scaling and building a strong marketing foundation, we’re here to help — regardless of how you’re funded.

While we don’t handle direct sales, we support your team by aligning marketing with sales strategy—mapping buyer journeys, designing ABM programs, optimizing automation, and streamlining handoffs. Our goal is to make your sales process more efficient, predictable, and scalable.

Our approach begins with the identification of key performance indicators (KPIs) and an in-depth analysis of competitors. We also review industry benchmarks and assess any previous successes within similar businesses. The final step involves developing a tailored paid advertising strategy, selecting the most effective channel mix to achieve the defined goals.

42DM doesn’t enforce a fixed target CAC across all clients. Instead, the CAC is tailored to each company based on:
-Industry-specific benchmarks
-Product pricing and value proposition
-Customer lifetime value (CLV)
-Sales cycle length and complexity
This ensures a customized strategy to help B2B SaaS companies achieve a sustainable and profitable CAC.

At 42DM, our primary objective is to drive more opportunities and closed deals while ensuring a positive ROAS and maintaining a reasonable LTV/CAC ratio.
In real-time, we track the following key metrics to optimize and refine campaigns:
-Click-through Rate (CTR)
-Conversion Rate
-Cost per Acquisition (CPA)
Additionally, we closely monitor the sales funnel, from lead generation to opportunity and deal stages, to ensure alignment with overall campaign goals.

42DM works with a wide range of enterprise-grade tools across MarTech, CRM, ABM, analytics, and automation. We’re a certified HubSpot Gold Partner and also experienced with Salesforce, Marketo, Zoho, Pipedrive, and ActiveCampaign.

For ABM, we leverage platforms like Demandbase, 6sense, Apollo, Clay, and Trigify to identify, engage, and convert high-value accounts. Our analytics stack includes Google BigQuery, Google Analytics, Tableau, Hotjar, and Amplitude. For automation, we use tools like Make (Integromat), Zapier, and Reply.

Whatever your tech stack, we integrate seamlessly to optimize performance, visibility, and ROI.

42DM has achieved significant results for clients, including:
Increased Lead Generation: High-quality leads generated through targeted PPC campaigns and remarketing.
Improved Conversion Rates: Optimization of landing pages and ad copy to increase conversion rates.
Cost-efficient Campaigns: Driving down the CAC while increasing lead volume and sales-qualified leads (SQLs).
Higher ROI: Consistent improvements in ROAS through meticulous testing and adjustments.
For a more convenient overview of our results, feel free to visit our Case Studies page at https://42dm.net/cases/.

The timeline for seeing results depends on your business type, industry competitiveness, and sales cycle. Improvements in metrics such as CTR and conversion rates are often noticeable within the first month, with more significant results emerging as optimizations are implemented. We typically recommend a minimum of 3 months of paid campaigns to achieve stable and scalable outcomes.

We start by deeply understanding your market—refining ICPs, mapping buyer personas, and identifying exactly who your high-value targets are. If poor lead quality stems from broad targeting, we help you niche down with precision. Then our tech-savvy performance team uses the right tools and platforms to run campaigns that attract and convert the right decision-makers—so your pipeline is filled with leads that actually close.

42DM supports AI companies with a full-cycle go-to-market approach—from crafting a strong visual identity and value proposition to building ICPs, developing high-converting websites, and launching campaigns that drive both demo calls and paid users. Our team understands how to position complex AI tech for real business buyers, combining strategic messaging, content, and performance marketing to accelerate traction in competitive markets.

You can reach us directly at valeria.shul@42dm.net or fill out our contact form at 42dm.net/contacts. We’ll get back to you shortly.