Win Complex Buying Committees with Webinar Marketing Services
Build webinar systems for B2B to ensure high-quality leads, lower CPL, and durable authority.
91% of B2B decision‑makers prefer webinars over PDFs. Meet them there.
Explaining multi‑module products, integrations, and use cases to buyers who won’t read long PDFs but will watch a focused session.
Proving expertise, trust, and reliability with live demos, expert panels, and Q&A.
Educating emerging markets, showcasing real-world architectures, and addressing challenging “how does this work in my stack?” questions.
Positioning your brand and experts as the default source for best practices. Boosting authority scores and AI search citations.
Thinking it’s too much work, too little return? We fix that.
You’ll continue to generate leads for 6–12 months after the live event.
You bring the expertise, we build the engine
Strategy & positioning
- Audience and research
- ICP and persona definition
- Webinar topic ideation
- Format choice (panel, demo, workshop, fireside chat)
- Angle and messaging definition
Content & scripting
- Expert interviews and briefing
- Session outlines and run‑of‑show
- Webinar scripts
- Slide deck structure and storytelling
- Ads, emails and social media content
Design & production
- Visual concept and branding
- Slide design
- Landing page and assets design creation
- Platform setup (Zoom, BrightTALK, etc.)
Moderation & live support
- Timekeeping and flow management
- Chat and Q&A moderation
- Handling technical issues
- Post‑event export of questions and insights
Lead nurturing & sales enablement
- Segmentation by behavior
- Tailored follow‑up emails
- Lead scoring inputs from webinar engagement
- Nurture sequences for mid‑funnel leads
Some great results from our clients
Case 1: 250+ qualified leads from 5 webinars in 6 months
A SaaS client targeting CIOs, VPs of IT Infrastructure, and Chief Security Officers in Germany and the Netherlands—people who don’t fill forms, ignore ebooks, and are hard to reach with classic campaigns.
We achieved:
- 278 total leads over 5 BrightTALK webinars in 6 months.
- 192 ABM leads in Germany alone.
- 54% completion rate and 27 minutes average viewing time.
- One lead consumed 2h 36m of webinar content across sessions.
Case 2: 6× more leads and 10× lower CPL across 4 webinars
Global custom software company selling complex, high‑value solutions in the US and EU. They needed consistent qualified leads and a credible way to showcase expertise at scale.
Results of our cooperation:
- 6× increase in leads from the first to the last webinar.
- 10× reduction in CPL, down to ~$20.
- 23 high‑quality leads from a single webinar, 139 leads across 4 events.
- Stronger perceived expertise and trust through deep‑dive, problem‑specific sessions.
Our end‑to‑end webinar marketing services: from topic idea to SQLs
Ready to set up a robust webinar marketing program?
Our clients say
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.
Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.
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