Cybersecurity Marketing Agency That Gets You in Front of CISOs

Cut slow sales cycles, break through buyer skepticism, and finally get CISO meetings booked.

Book a free GTM strategy call
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef

Your product deserves more attention

demand generation
Close big enterprise accounts

Launch ABM and thought leadership programs that open doors with CISOs, CIOs, and security leaders to get where you couldn’t with cold outreach.

demand generation
Differentiate in a crowded space

Move from “yet another security tool” to a clear, defensible position built around measurable risk reduction, compliance, or cost savings.

demand generation
Grow pipeline & close rate

Use role‑specific content, webinars, and nurture sequences to maximize existing networks and re‑engage dormant deals.

Launch new products & markets

Develop go‑to‑market plays, vertical messaging, and campaign sequences that build awareness fast and generate qualified pipeline in 60–90 days.

Cybersecurity COmpanies Decision-Making Process and Buying Committees

Cybersecurity marketing challenges: eliminated.

CISOs ignore generic outreach We run ABM programs that mirror the full buying committee.​

Long, unpredictable sales cycles We design multi‑touch campaigns mapped to each evaluation stage.​

Weak or unclear differentiation We position you around specific outcomes (MTTR reduction, faster audits, lower SOC costs).

Cybersecurity marketing services
from your embedded growth team

Account‑based marketing & thought leadership

  • Target account lists and buying‑committee mapping
  • LinkedIn and email ABM plays for CISOs, IT, legal, risk, and finance
  • Executive POV content, ghostwritten CISO posts, and webinar programs

Content marketing, SEO & AI visibility

  • Website and landing page messaging tuned to security use cases
  • Technical blogs, playbooks, eBooks, and research‑style assets mapped to specific cases.
  • SEO and AI visbility strategy focused on problem and solution queries security leaders actually search for

Demand Generation & paid media

  • LinkedIn, Google, and intent‑based campaigns
  • Webinar and virtual event promotion for pipeline
  • Personalized nurturing sequences

GTM strategy

  • ICP research and vertical strategy
  • Competitive and category positioning
  • Playbooks co‑created with sales to ensure message–market fit

Analytics & reporting

  • Dashboards setup
  • AI‑driven signal tracking
  • Lead scoring

Cybersecurity track record
that speaks for itself

Cybersecurity vendor success story

Case study: 30+ opportunity‑ready security leads in 6 months

Our client is a U.S. cybersecurity vendor for vulnerability management in a crowded, slow‑moving enterprise market.

Our results:

  • SEO‑driven security content around runtime protection and patchless mitigation resulting in 30+ demo requests in 6 months
  • AI search optimization  with 25% more AI citations in 3 months
  • Third‑party trust signals and authoritative security backlinks leading to 40% more ChatGPT‑driven traffic in 6 months

Endless cybersecurity marketing capabilities at your fingertips

1
Discovery & fit check
Deep‑dive into product, current pipeline, and sales motions. Align on ICPs, verticals, and goals.
2
Buying committee mapping
Identify every role involved in the deal, their risks, objections, and success metrics, and map content needs per stage.
3
Strategy creation
Build your ABM and demand gen architecture: offers, channels, content plan, SLAs with sales, and measurement framework.
4
Launch & iterate
Roll out initial campaigns with tight feedback loops from SDRs/AEs; adjust creatives and targeting based on early signals.
5
Scale what works
Double‑down on high‑performing plays. Quarterly strategy reviews, sales enablement content, and playbooks.

42DM: Cybersecurity marketing agency
that gets you

Deep cybersecurity focus
We speak compliance, threat intelligence, and enterprise buying dynamics, from fintech to OT and SaaS.
Fully integrated team
We act as an extension of your marketing team and offer a diverse set of services with team talent availabe on-demand.
High-velocity execution
Rapid launches, ongoing optimization, and campaign pivots as buyer signals change.

Tap into Fortune 1000 security contracts

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

FAQ

What makes 42DM uniquely qualified to market enterprise cybersecurity solutions?
How do you tailor marketing to complex, multi-stakeholder buying processes in cybersecurity?
What strategies do you use to establish trust and credibility with enterprise buyers?
Which channels are most effective for reaching enterprise cybersecurity buyers?
What metrics and ROI should enterprise clients expect from cybersecurity marketing?
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