How we created 10x organic growth for ad tech SaaS tool

Our client, an online advertising tool, struggled to grow in a competitive niche with a limited budget. See how we transformed their organic traffic with a smart SEO strategy.

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Big wins for
major growth

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900%

organic clicks growth in 1 year

492%

user growth in 1 year

1408%

impressions growth

16.1

points average position increase

GEO

USA, Canada, Australia, Great Britain, Western Europe

Industry

AdTech

Toolkit

Strategy
SEO
Content

Timelines

Feb 2021 – Apr 2022

Our approach delivered 900% organic traffic growth in just one year, making the client’s website a leader in their space.

Galyna Golitsyna

Digital Marketer at 42DM

Marketing challenges

Highly competitive niche: Difficult to stand out against well-established players in the ad tech space.

Limited marketing budget to invest in growth efforts.

The product needed a full rebrand and domain switch while maintaining performance.

Marketing goals

Increase brand awareness in a highly competitive niche by standing out against well-established players in the ad tech space.
Drive organic traffic growth by improving SEO for middle-funnel keywords and optimizing content to attract relevant audiences.
Support the rebranding and domain switch by using technical SEO to minimize traffic loss and drive traffic by targeting commercial keywords while optimizing the website’s structure.
Improve conversion rates by enhancing on-site user experience with CRO techniques to turn increased organic traffic into conversions.

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Our approach

We crafted a tailored SEO strategy, from content creation to link building, ensuring the client’s website not only maintained its performance but grew exponentially post-rebrand

Galyna Golitsyna

Digital Marketer at 42DM

Title

Provided technical SEO recommendations to ensure a smooth website transition to the new domain without losing traffic.
Conducted in-depth research on ICPs and buyer personas to align with the new brand positioning.
Developed an SEO strategy to quickly drive relevant traffic and improve rankings for the new domain.
Built glossary pages as a foundation for blog posts and landing pages, optimizing internal traffic flow and overall search rankings.
Created landing pages and blog posts with CTAs tailored to different stages of the buyer’s journey: awareness, consideration, and decision.
Achieved traffic growth and lead conversions despite the challenges of rebranding and a new domain.
Consistently produced and supported relevant content to keep the website at the top of search results.

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Services provided

Content Inbound Marketing SEO Strategy

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

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