👉 42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated marketing teams, and advanced MarTech & AI expertise.
⭐ Founded in 2016, our team has delivered 250+ successful projects, transforming digital potential into market wins. Global leaders like Payoneer, Roland Berger, and Lumin choose 42DM because we think and breathe exclusively B2B tech. We deliver projects in four main domains: Inbound Marketing, Demand Generation, ABM, and MarTech & GenAI operations.
We are looking for a PPC Specialist who will be responsible for developing and implementing solutions that help our agency reach our Clients’ business goals using the best PPC tools and practices. You will drive performance across Google Ads, Facebook, LinkedIn, and other paid channels. In this role, you’ll manage and optimize campaigns, build remarketing audiences, test new traffic sources, and deliver actionable insights through advanced analytics. At the same time, you will keep close attention to campaign performance details, client activities, and market changes — analyzing what worked, what didn’t, and why — and turning these findings into clear recommendations for further improvements and growth.
Key Responsibilities
- Lead and optimize multi-channel PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads as core; Twitter, Bing, Snapchat, CPI networks as expansion) with a focus on ROI and scalability.
- Develop advanced remarketing strategies across GDN, Facebook, and dynamic remarketing, ensuring segmentation aligns with business goals.
- Drive performance improvements through data-driven optimization of ads, bids, targeting, and creative assets, aiming to improve CTR, CPL, and conversion rates.
- Explore and validate new paid traffic channels, running test campaigns, analyzing performance, and building recommendations for scaling.
- Own analytics setup and accuracy, including GTM, Google Analytics 4, Firebase, ensuring proper tracking of events, funnels, and custom segments.
- Produce weekly dashboards and monthly reports that combine both insights and operational analysis of client activity, market trends, and competition — highlighting what worked, what didn’t, and why.
- Translate performance data into clear recommendations for clients, identifying growth opportunities and suggesting practical improvements for paid acquisition strategies.
Must-Have Requirements
- English proficiency at Upper-Intermediate level or higher.
- 4+ years of hands-on experience in PPC campaign management.
- At least 2 years of proven experience running LinkedIn Ads campaigns.
- Strong knowledge of Google Ads, Facebook Ads, and LinkedIn Ads.
- Experience working with both B2B and B2C funnels, with a strong focus on B2B clients.
- Proven experience managing campaigns in US and/or EU markets.
- Proficiency in analytics and tracking tools (Google Analytics 4, GTM, Firebase).
- Strong analytical skills with the ability to interpret data, identify insights, and make actionable recommendations.
- Ability to manage multiple accounts, brands, and products simultaneously with high attention to detail.
Nice-to-Have
- Experience with HubSpot or other Marketing Automation/CRM tools.
- Familiarity with Account-Based Marketing (ABM) strategies.
- Knowledge of additional channels (Twitter, Bing, Snapchat, CPI networks).
- Certifications such as Google Ads, Google Analytics, Facebook Blueprint.
- Having several successful cases of managing campaigns in US/EU markets and being ready to share them during the interview.
Compensation & Benefits
- Competitive compensation package (salary range provided in the offer)
- Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
- Paid time off — vacation, sick days, and company-wide holidays (with floating days included).
- Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
- Company-provided equipment — including computer and key resources.
- Performance bonus — recognition tied to results and contribution
Mindset We Value (Our Culture)
- Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
- Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
- Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
- Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
- Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
- Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
- Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.
Why Join 42DM?
- We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
- As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
- We are a multicultural team, collaborating globally with openness and trust.
- Flat structure and clear processes, without unnecessary bureaucracy.
- We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine
Candidate Journey
⭕ HR Interview → ⭕ [Tech Interview if applicable] → ⭕ Test Task → ⭕ Final Interview
📩 Send us your CV and let’s create something great together!
