ABM + Thought Leadership Combo: The New GTM Model? [Webinar]

Jul 16, Wed
12 PM (ET) • 4 PM (UTC)
On-demand webinar

ABM + Thought Leadership Combo: The New GTM Model?

AI has flooded the market with content. The usual GTM models for B2B no longer work. Learn how thought leadership and trust-first ABM can help rebuild credibility, reduce costs, and grow a relevant pipeline in 2025.

Kate Vasylenko

Founder & CEO at 42DM

Zuzanna Makowska

Senior Thought Leadership Specialist at 42DM

Robert de Gannes

Business Development Executive at 42DM

📼 Watch the recording!

A must-watch webinar for B2B executives & marketers in tech!

What you’ll learn:

Building a use-case driven TAL that actually converts
Architecting a thought leadership ecosystem that mirrors your buying committee
Using AI and paid/organic distribution to create demand, not noise

Packed with strategic insight, bold POVs, and a real ABM playbook — this is your roadmap to GTM success in the AI era.

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