Digital Marketing Agency for B2B AI Products

Find the perfect market fit so your AI product doesn’t get lost in the noise.

Discuss your AI GTM strategy
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef
AI Products GTM Strategy

Sweet GTM spots for teams building AI infrastructure

  • You need a repeatable GTM engine for an AI platform used by data scientists, ML engineers, or product teams.
  • Your product depends on integration with existing data stacks, apps, and workflows, not individual sign‑ups.
  • You’re selling long‑cycle deals into mid‑market and enterprise, with decision makers scattered across multiple teams.
  • You must explain ROI, risk, and safety to non‑technical executives who hear “AI” 50 times a week and trust very few vendors.

Get your AI product in front of
the right business & tech buyers

Builders

  • Get in front of the implementation teams: platform, data, infra, product, and app engineers.
  • Help test your AI, validate integrations, and judge if it can actually run in their stack.
  • Add technical clarity: solid docs, SDKs, benchmarks, architecture and integration guides.
  • Make builders say “yes” when evaluation feels safe, fast, and makes their workflows more scalable.

Managers

  • Equip AI leads, product owners, and VPs of engineering or AI with a story they can stand behind.
  • Support them in building the internal business case across teams and functions.
  • Arm them with sharp use‑case stories, POC recaps, ROI narratives, and security proof.
  • Enable them to push deals forward because they have the ammo to win over peers and leadership.

C‑Levels

  • Show CTOs, CIOs, and other budget‑holding execs why your AI matters now, not “someday.”
  • Clarify how your platform fits their strategy and replaces risk with leverage.
  • Position your product as a non‑negotiable infrastructure investment.

What’s possible with the right AI product GTM

ML Platform AI Product marketing achievements

Case Study: 50% of content traffic & 14 MQLs from AI search in 90 days

An ML platform needed to match the acceleration of the AI industry, capture demand beyond SEO, and open new, cost-effective channels for lead generation.

We achieved:

  • 50% of content now receives referral traffic directly from AI-powered search
  • 166 pages driving leads from AI search.
  • 3.5% conversion rate to free trial; matching paid campaigns, but at a lower cost
  • 14 MQLs from AI search in just three months
Explore our portfolio

AI product marketing services
designed around your needs

Strategy & ICP

  • GTM strategy that launches, repositions, or scales your AI with full‑funnel, ICP‑driven plans
  • ICP and messaging that define, segment, and target the buyers most likely to adopt
  • Personalized nurturing sequences

Content engine

  • Technical content including explainers, docs, and deep whitepapers that make your AI clear and credible
  • FAQs, glossaries and other content for AI search visibility
  • Landing pages, ads, and other assets writing and design

Demand generation & ABM

  • Demand generation and ABM programs running across channels and powered by intent and predictive analytics
  • Competitive and category positioning
  • Playbooks co‑created with sales to ensure message–market fit

Paid, organic & AI search

  • Paid and organic campaigns with SEO, AI search optimization, and paid or social for niche technical audiences
  • Technical influencer marketing through strategic plays on GitHub, Hugging Face, and developer ecosystems

Thought leadership & Digital PR

  • Turn your experts into trusted category voices
  • LinkedIn and email ABM plays for CISOs, IT, legal, risk, and finance
  • Executive POV content, ghostwritten CISO posts, and webinar programs

Reporting & Martech

  • Analytics and reporting with dashboards focused on pipeline, trials, and adoption
  • Martech integration that connects cleanly to your CRM and marketing stack for accurate tracking and attribution

Trusted marketing partner for AI infrastructure tools

C-suite & developer focus
We design GTM around three audience layers and their real jobs to be done, not a fictional “single persona.”
Deep industry expertise
We specialize in AI infrastructure and deep‑tech, not one‑click wrappers. We understand what it means to orchestrate models, data, and tools at scale.
Agile execution
We move fast and adjust as your product or market shifts, always keeping you two steps ahead.
Flexible pricing
Our pricing models fit your growth stage, delivering maximum value whether you’re just starting or ready to scale.

How we build the GTM engine around your AI product

1
Clarify the value & ICP
Map your AI product’s real jobs-to-be-done, ideal accounts, and buying committees.
2
Build the GTM offer
Translate technical capabilities into clear value props, use cases, and offers tailored to C‑suite, champions, and hands-on users.
3
Design the funnel
Plan a full journey using the right channels, proof, and enablement content for complex AI decisions.
4
Launch campaigns
Run focused inbound, outbound, and partner plays around concrete use cases, backed by tight feedback loops from sales and product.
5
Optimize and scale
Track pipeline, deal quality, and time‑to‑value, then refine messaging, audiences, and channels to turn early wins into a repeatable GTM engine.

Want to be the obvious choice from the 20+ AI tools in your buyers’ inboxes?

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

FAQ

What are the unique challenges of marketing B2B AI products?
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Are your engagements flexible and responsive to product changes?
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Tell us your goals,
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