Masha Hrytsenko

Digital Marketer at 42DM

Masha Hrytsenko is a Digital Marketer at 42DM, specializing in strategy, content, and social media leadership for B2B tech brands. With half a decade of experience, she focuses on enhancing digital presence and engagement for tech companies.

Account-Based Marketing (ABM)

8 Benefits of Account-Based Marketing For SaaS and Fintech

Benefits of account based marketing: top advantages for SaaS and Fintech, essential tactics to align sales and marketing, boost ROI,...

Masha Hrytsenko

Digital Marketer at 42DM

Account-Based Marketing (ABM)

5 Recession-Proof Account Based Marketing Tactics for SaaS

In a challenging economy, SaaS companies need precision over volume. Account-Based Marketing (ABM) helps focus efforts on high-value accounts with...

Masha Hrytsenko

Digital Marketer at 42DM

SaaS Marketing

How to Plan a B2B SaaS Marketing Budget in 2025

A practical guide to planning your B2B SaaS marketing budget in 2025—covering budgeting models, funnel-based allocations, CAC analysis, and channel...

Masha Hrytsenko

Digital Marketer at 42DM

SaaS Marketing

B2B SaaS Benchmarks: What to Track in 2025

Discover essential B2B SaaS benchmarks for 2025, offering key insights to optimize your strategy. Enhance your business performance today!

Masha Hrytsenko

Digital Marketer at 42DM

Account-Based Marketing (ABM)

Account-Based Marketing Framework: The Ultimate SetUp for 2025

Account-Based Marketing (ABM) framework helps B2B companies target high-value accounts with personalized campaigns. Learn key components like account selection, tailored...

Masha Hrytsenko

Digital Marketer at 42DM

6 account-based marketing kpis and metrics to track

Account-Based Marketing (ABM)

6 Account-Based Marketing KPIs and Metrics to Measure Your Campaign Success

Discover key account-based marketing KPIs and metrics to measure ABM success, improve targeting, and increase B2B ROI with data-driven insights

Masha Hrytsenko

Digital Marketer at 42DM

Fintech Marketing

Fintech Marketing Strategies, Challenges, and Best Practices for 2025

Learn what is fintech marketing, best practices, and successful strategies for the continuous growth of your financial services business

Masha Hrytsenko

Digital Marketer at 42DM

AI in Marketing

Top AI Lead Generation Tools to Boost Your B2B Sales Pipeline

Discover the best AI lead generation tools to boost your B2B sales pipeline. Learn how AI-driven prospecting, automation, and predictive...

Masha Hrytsenko

Digital Marketer at 42DM

B2B Marketing Strategy Inbound Marketing

Maximize Your Annual Revenue: B2B Marketing Strategy for Q4

As we enter the final quarter of the year, B2B companies are looking for ways to maximize their year-end revenue....

Masha Hrytsenko

Digital Marketer at 42DM

How to Implement a Cookieless Tracking Solution in Your Marketing Strategy

B2B Marketing Strategy

How to Build Effective B2B Marketing Funnel for Tech Businesses

A B2B SaaS marketing funnel is the process business organizations follow when trying to turn prospects into customers. This is...

Masha Hrytsenko

Digital Marketer at 42DM

Relevant blog posts

Account-Based Marketing (ABM)

5 Recession-Proof Account Based Marketing Tactics for SaaS

In a challenging economy, SaaS companies need precision over volume. Account-Based Marketing (ABM) helps focus efforts on...

Masha Hrytsenko

12/05/2025

Account-Based Marketing (ABM)

Account-Based Marketing Framework: The Ultimate SetUp for 2025

Account-Based Marketing (ABM) framework helps B2B companies target high-value accounts with personalized campaigns. Learn key components like...

Masha Hrytsenko

07/05/2025

Account-Based Marketing (ABM)

6 Account-Based Marketing KPIs and Metrics to Measure Your Campaign...

Discover key account-based marketing KPIs and metrics to measure ABM success, improve targeting, and increase B2B ROI...

Masha Hrytsenko

26/03/2025

Account-Based Marketing (ABM)

7 Steps to Build & Implement an ABM Strategy

Learn how to leverage Account-Based Marketing for maximum impact

Masha Hrytsenko

20/03/2024

Account-Based Marketing (ABM)B2B Demand Generation B2B Marketing Strategy

Audience Segmentation for Enterprises: Examples and Tips

Learn how dividing your market into smaller, defined groups based on shared characteristics can enhance your...

Maryna Hrytsenko

13/03/2024

Account-Based Marketing (ABM)B2B Marketing Strategy

B2B Customer Journey Mapping in 2024: Strategies for Tech Enterprises

Learn how to map the customer journey for your B2B tech business to generate leads and meet...

Masha Hrytsenko

07/03/2024

Account-Based Marketing (ABM)MarTech Solutions

Lead Scoring Best Practices 2024: Boost B2B Sales

Discover the art of advanced lead scoring, effective prioritization, and refined conversion strategies for unparalleled results.

Maryna Hrytsenko

11/01/2024

Account-Based Marketing (ABM)

Precision at Scale: Programmatic’s Role in Expanding ABM

Learn how programmatic ABM can help elevate your B2B marketing strategy

Mykyta Perfiliev

12/10/2023

Account-Based Marketing (ABM)

How to Build An ABM Program Without An ABM Platform

Learn how to build Account-Based Marketing on Hubspot with our custom, cost-efficient approach

Maryna Hrytsenko

05/09/2023

Account-Based Marketing (ABM)AI in Marketing

How AI Can Address the Biggest ABM Challenges?

Learn how to leverage AI to target your desired accounts effectively, on scale.

Maryna Hrytsenko

31/05/2023

Ready to start?

Tell us your goals, and we’ll develop a marketing strategy to bridge any gaps and deliver solid results

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.