Masha Hrytsenko, Author at 42DM

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Masha Hrytsenko

28/02/2025

Fintech marketing

Fintech Marketing Strategies, Challenges, and Best Practices for 2025

Learn what is fintech marketing, best practices, and successful strategies for the continuous growth of your financial services business

Top AI Lead Generation Tools to Boost Your B2B Sales Pipeline

Top AI Lead Generation Tools to Boost Your B2B Sales Pipeline

Discover the best AI lead generation tools to boost your B2B sales pipeline. Learn how AI-driven prospecting, automation, and predictive...

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Masha Hrytsenko

Digital Marketer

B2B marketing strategy

Maximize your 2024 Q4 revenue: B2B Marketing strategy for the final stretch

As we enter the final quarter of 2024, B2B companies are looking for ways to maximize their year-end revenue. With...

<img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя">

Masha Hrytsenko

Digital Marketer

How to Implement a Cookieless Tracking Solution in Your Marketing Strategy

B2B marketing strategy

How to Build Effective B2B Marketing Funnel for Tech Businesses

A B2B SaaS marketing funnel is the process business organizations follow when trying to turn prospects into customers. This is...

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Masha Hrytsenko

Digital Marketer

for large enterprises, effectively managing a large volume of content is a must

B2B marketing trends Elevate Your Content Strategy

B2B marketing trends of August 2024

August 2024 B2B marketing trends highlight the importance of preparing for Q4. Stay updated on the latest shifts in platforms...

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Masha Hrytsenko

Digital Marketer

Data integrations & migrations Marketing analytics & automation Marketing Technology Solutions

Marketing automation for financial services

Learn how to enhance your financial institution's marketing strategies with advanced automation tools that streamline operations, boost efficiency, and improve...

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Masha Hrytsenko

Digital Marketer

<img src="https://42dm.net/wp-content/uploads/2024/05/blog-cover-Lens-light-Red.png" width="1140" height="601" alt="">

Elevate Your Content Strategy Elevate Your Inbound Strategy Performance marketing (Paid advertising, PPC)

How can audience segmentation enhance Inbound Marketing efforts?

Learn how audience segmentation can transform your inbound marketing, driving tailored messages and boosting engagement. Discover practical tips for personalized...

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Masha Hrytsenko

Digital Marketer

in the dynamic landscape of customer relationship management (crm) software

B2B marketing strategy B2B marketing trends Elevate Your Inbound Strategy Marketing analytics & automation Marketing Technology Solutions Performance marketing (Paid advertising, PPC)

HubSpot in 2024: Evolution beyond just a CRM

HubSpot is reinventing the wheel with its latest strategic updates, focusing on customization, marketplace expansion, and transparent pricing. Dive into...

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Masha Hrytsenko

Digital Marketer

the world of software development is a complex ecosystem of high demand, fierce competition, and evolving customer behaviors

B2B marketing strategy Elevate Your Brand with Demand Generation Elevate Your Content Strategy Performance marketing (Paid advertising, PPC)SEO Social Media Marketing

B2B demand generation: The ultimate guide for tech marketers

Boost your B2B tech sales with demand generation. Learn wih our Comprehensive Guide for Tech Marketers

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Masha Hrytsenko

Digital Marketer

tech enterprises have been under pressure due to the recession in recent months, and cmos and marketing professionals have been tasked with reviving market interest in tech solutions to attract new clients

Account-based marketing (ABM)

7 steps to build & implement an ABM strategy

Learn how to leverage Account-Based Marketing for maximum impact

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Masha Hrytsenko

Digital Marketer

<img src="https://42dm.net/wp-content/uploads/2024/05/blog-cover-Lens-light-Red.png" width="1140" height="601" alt="">

B2B marketing trends Elevate Your Inbound Strategy

Best examples of thought leadership in B2B

Learn from example of real people in B2B who already utilize thought leadership to grow, get inspired and start as...

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Masha Hrytsenko

Digital Marketer

The Complete Guide to B2B Video Marketing for Enterprise Companies

B2B marketing trends Elevate Your Inbound Strategy

The complete guide to B2B video marketing for enterprise companies

Learn how to make video work for you in 2024!

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Masha Hrytsenko

Digital Marketer

B2B marketing trends Elevate Your Inbound Strategy

Omnichannel lead generation: Strategies for B2B success

Learn how to increase ROI and generate leads across multiple channels

<img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2024/10/12B51E97-7AEA-4D08-BFA6-0D13704B9A35-100x100.jpeg" alt="Аватар пользователя">

Masha Hrytsenko

Digital Marketer

B2B marketing trends

B2B brand awareness in 2024: Best strategies for success

Learn how to make your brand stand out with advanced strategies for enterprise companies

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Masha Hrytsenko

Digital Marketer

B2B marketing trends

B2B customer journey mapping in 2024: Strategies for tech enterprises

Learn how to map the customer journey for your B2B tech business to generate leads and meet the market changes.

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Masha Hrytsenko

Digital Marketer

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

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