42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated marketing teams, and advanced MarTech & AI expertise.
⭐ Founded in 2016, our team has delivered 250+ successful projects, transforming digital potential into market wins. Global leaders like Payoneer, Roland Berger, and Lumin choose 42DM because we think and breathe exclusively B2B tech.
We deliver projects in four main domains: Inbound Marketing, Demand Generation, ABM, and MarTech & GenAI operations.
We are looking for an Inbound Marketing Lead who will drive sustainable organic pipeline growth for our B2B tech clients.
Our clients are tech companies (cybersecurity, AI, SaaS, automation tools, software development) that receive a significant share of their pipeline from organic channels. The role requires deep expertise in SEO-driven inbound strategy, content performance, and continuous adaptation to AI-driven search environments (AEO, AI Overviews, AI citation visibility, etc.).
The ideal candidate combines strategic thinking, hands-on execution, data-driven mindset, and strong understanding of AI impact on organic growth.
This is a client-facing, strategy + execution role combining inbound strategy development, content planning, performance analysis, and cross-functional coordination. You will be hands-on in SEO research, content structuring, and organic performance optimization, while collaborating closely with content writers, developers, and designers to ensure high-quality execution aligned with client goals.
Key Responsibilities:
Organic Growth Strategy & Planning
- Develop and execute inbound marketing strategies focused on increasing organic traffic, MQLs, SQLs, and pipeline contribution.
- Build structured content roadmaps aligned with ICP, buyer journey stages, and revenue goals.
- Identify growth opportunities in search demand, content gaps, and AI-driven visibility.
SEO & AI-Optimized Content
- Lead SEO strategy, including keyword research, search intent clustering, topical authority development, and internal linking logic.
- Adapt content and SEO strategies to AI-driven search environments (AI Overviews, semantic search, structured content).
- Collaborate with content writers to create high-performing blog posts, landing pages, and expertise pages.
- Ensure on-page SEO best practices and internal linking structure are properly implemented.
Performance & Analytics
- Track and analyze organic performance using tools such as GA4, Search Console, Ahrefs, SEMrush, Amplitude, AmIonAI, ScrunchAI, PeecAI, and Profound. etc.
- Monitor key funnel metrics: traffic → leads → SQLs → pipeline.
- Identify bottlenecks in conversion paths and propose CRO improvements.
- Prepare structured performance reports with clear insights and next-step recommendations.
Technical & CRO Collaboration
- Work closely with developers to implement technical SEO improvements.
- Ensure proper on-page structure, schema markup, and content formatting for AI-readability.
- Collaborate with design and CRO specialists to improve landing page performance.
Client Communication & Coordination
- Act as a key point of contact for inbound-related topics, ensuring clear and timely communication.
- Present strategy updates and performance insights in a structured way.
- Translate performance data into clear next steps aligned with client goals.
Project & Workflow Management
- Manage inbound-related timelines and ensure deliverables meet agreed scope and quality standards.
- Coordinate with internal teams (SEO specialists, content writers, designers, developers).
Allocate tasks effectively based on priorities and workload. - Identify and flag bottlenecks early to maintain operational momentum.
Continuous Optimization & Innovation
- Identify optimization opportunities and proactively test new approaches.
- Stay ahead of AI-driven changes in search behavior and algorithm updates.
- Contribute innovative inbound ideas that directly support client KPIs and business goals.
Must-Have Requirements:
- 5+ years of experience in B2B inbound marketing or SEO (agency experience preferred).
- Strong understanding of full-funnel B2B marketing and how organic supports pipeline.
- Hands-on experience with SEO and AI tools (Ahrefs, SEMrush, GSC, GA4, Amplitude, AmIonAI, ScrunchAI, PeecAI, Profound).
- Deep understanding of search intent, content clustering, and topical authority models.
- Experience adapting SEO strategy to AI-driven search environments (AEO, AI visibility, entity optimization).
- Ability to analyze funnel performance and connect content initiatives to SQL and pipeline metrics.
- Data-driven mindset with strong analytical skills.
- Experience working directly with clients and presenting performance updates.
- Ability to manage multiple projects and priorities simultaneously.
- Experience coordinating cross-functional teams.
- Strong project ownership and ability to manage multiple clients/projects simultaneously.
Professional written and verbal English communication skills. - Proactive, solution-oriented approach with strong attention to detail.
- Comfort working in a fast-paced agency environment with shifting priorities.
Compensation & Benefits
- Competitive compensation package (salary range provided in the offer)
- Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
- Paid time off — vacation, sick days, and company-wide holidays (with floating days included).
- Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
- Company-provided equipment — including computer and key resources.
Mindset We Value (Our Culture)
- Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
- Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
- Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
- Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
- Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
- Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
- Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.
Why Join 42DM?
- We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
- As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
- We are a multicultural team, collaborating globally with openness and trust.
- Flat structure and clear processes, without unnecessary bureaucracy.
- We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine
Candidate Journey
⭕ HR Interview → ⭕ Tech Interview → ⭕ Test Task → ⭕ Final Interview
📩 Send us your CV and let’s create something great together!
