Senior B2B Marketing Manager

We are seeking a Senior B2B Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing holistic B2B marketing strategies that help our clients—particularly those in deep tech sectors like AI, cybersecurity, and IoT—reach their business goals using the latest marketing practices and tools. This role involves managing a portfolio of clients (up to four projects) and requires a deep understanding of advanced technologies and their markets.

Key Responsibilities:

• Develop Comprehensive B2B Marketing Strategies:
  • Craft tailored marketing strategies for clients in deep tech industries, aligning with their specific business objectives.
  • Conduct thorough market research, including competitor analysis, ICP definition, content field research, and trend identification.
  • Translate strategies into actionable roadmaps and campaigns with clear milestones and deliverables.
• Plan and Execute Multi-Channel Marketing Campaigns:
  • Design and implement integrated Inbound Marketing, Demand Generation, and ABM campaigns in different channels such as Content Marketing, SEO/SEM, Email Marketing, Social Media, Display Advertising, Thought Leadership, PR, and Referral Programs.
  • Oversee the creation of compelling, platform-specific content that resonates with target audiences and maintains brand consistency.

• Content & Messaging Crafting
  • Lead the development of compelling content and persuasive messaging tailored to the  audiences.
  • Oversee creation of content including white papers, case studies, email sequences, landing pages, and ad copy, ensuring all messaging aligns with brand voice and strategic positioning.
  • Collaborate with content teams to maintain tone consistency, technical accuracy, and narrative clarity.
    

• Manage Campaign Performance:
  • Utilize real-time data analytics to monitor campaign performance and make data-driven adjustments.
  • Optimize budget allocation and campaign strategies based on performance insights to maximize ROI and meet KPIs.
  • Prepare detailed performance reports and analytics for internal review and client presentations.
• Lead Client Communication and Alignment:
  • Effectively communicate marketing strategies and adjustments to clients, ensuring transparency and alignment on strategies and objectives.
  • Conduct strategic sessions, workshops, and presentations to communicate plans and gather feedback.
  • Maintain regular communication with clients to update them on progress, results, and industry insights.
• Coordinate Team Efforts and Deliverables:
  • Lead cross-functional teams to ensure timely and high-quality delivery of marketing assets.
  • Mentor and guide team members, fostering a collaborative environment that encourages innovation.
  • Ensure all deliverables meet or exceed client expectations and contribute to their business success.
• Drive Continuous Improvement and Innovation:
  • Stay updated on the latest digital marketing tools, technologies, and best practices, especially those relevant to deep tech industries.
  • Identify new opportunities for client growth, including emerging platforms and channels.
  • Analyze ongoing projects to identify areas for scaling and improvement, adjusting strategies as necessary.

Requirements:

• Experience and Expertise:
  • Minimum of 4+ years of experience as a B2B Marketing Manager in tech businesses.
  • At least 2 years of experience working with deep tech projects (e.g., AI, cybersecurity, blockchain, IoT).
  • At least 3 years of experience in Demand Generation, Inbound marketing & ABM
  • Proven track record of developing and executing successful omnichannel marketing strategies in advanced technology sectors.
  • Deep understanding of the B2B buyer’s journey and sales funnels within tech industries.
  • Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their impact on marketing activities.
• Technical Proficiency:
  • Solid knowledge of web analytics and SEO tools, including Google Analytics, Ahrefs, SimilarWeb, SEMrush, and Google Keyword Planner.
  • High proficiency with CRM, Marketing Automation, and ABM platforms like HubSpot, Salesforce, Marketo, 6sense, Influ2, Bombora, and others.
  • Experience with data analysis and visualization tools such as LookerStudio.
  • Proficient in content management systems (CMS) like WordPress or Webflow.
• Skills and Abilities:
  • Excellent verbal and written communication skills, with the ability to present complex concepts clearly and persuasively.
  • Leadership qualities with experience in managing and motivating cross-functional teams.
  • Strategic thinker with strong analytical and problem-solving skills.
  • Fluent in English; proficiency in additional languages is a plus.
• Certifications and Education:
  • Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
  • Relevant certifications such as Google Ads, Google Analytics, HubSpot Inbound Marketing, ABM certification, or PMP are advantageous.

You Will Excel in This Role If You:

• Stay Curious and Always Learning: You’re driven by a constant thirst for knowledge, eagerly exploring new technologies, finding fresh solutions to complex challenges, and always pushing the boundaries of what’s possible. You lead by staying ahead of trends and anticipating the next wave of innovation that will empower clients to thrive in a fast-changing market.
• Lead with Energy and Purpose: With a bold, forward-thinking spirit, you bring energy and ambition to every project. You naturally inspire and motivate others, guiding the team and clients to new heights by making strategic, impactful decisions that drive success.
• Own Your Impact: Every project is a chance to make a mark. You take full ownership, ensuring each phase is managed with precision and each challenge is met with a proactive solution. You’re focused on results, balancing tasks seamlessly to deliver lasting outcomes that clients can count on.
• Place Clients at the Heart of Your Work: You understand the unique needs of each client, building strong relationships and keeping communication open and responsive. By anticipating their needs and delivering above expectations, you make every client feel like they’re your top priority.
• Communicate with Clarity and Connection: Your communication is clear, adaptive, and impactful, whether in a cross-functional team or with clients. You collaborate effectively, ensuring that your words and actions create genuine value and foster a productive, positive environment.
• Embrace Change with Agility: When the unexpected arises, you respond with flexibility and focus. You thrive in dynamic settings, making thoughtful, informed decisions even in uncertain conditions, effortlessly adapting to keep projects moving forward.
• Bring Empathy, Integrity, and Ethics to the Table: You’re attuned to the needs and feelings of those around you, fostering a supportive environment built on trust and respect. With honesty and transparency, you offer guidance and constructive support, ensuring every interaction is anchored in integrity.

Why Join 42DM?

👉 42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated marketing teams, and advanced MarTech & AI expertise. 

⭐ Founded in 2016, our team delivered 250+ successful projects, transforming digital potential into market wins. Global leaders like Payoneer, Roland Berger, and Lumin choose 42DM because we think and breathe exclusively B2B tech.

We deliver projects in four main domains: Inbound Marketing, Demand Generation, ABM, and MarTech & GenAI operations.

Key Benefits of Joining 42DM

• Global Remote Work: Embrace the freedom to work from anywhere in the world, becoming part of a fully remote team that values flexibility and autonomy.
• Rewarding Compensation: Receive a competitive salary tailored to your expertise and skills, with performance recognized and rewarded.
• Paid Time Off: Prioritize work-life balance with generous paid vacation and sick leave, supporting your well-being wherever you are.
• Dynamic Tech Projects: Dive into groundbreaking tech projects in top-tier markets, expanding your expertise and refining your skills across multiple disciplines in digital marketing.
• Growth & Learning Opportunities: Build a portfolio of successful, cutting-edge campaigns and stay ahead of the curve with training, knowledge-sharing sessions, and access to industry-leading resources & tech stack.
• Cultural Diversity: Join a vibrant, multicultural team, working alongside professionals from around the world to broaden your global perspective and deepen your skills through diverse collaboration.
• Supportive and Transparent Culture: Thrive in a welcoming environment where democratic management and minimal bureaucracy allow your voice to be heard, ensuring a collaborative and enjoyable workplace experience.

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