6x ROI Pipeline Growth for Enterprise API Management Platform

A leading API Management Platform struggled with disconnected marketing and sales efforts. Learn how we launched their ABX program in just 3 months and generated 34 qualified opportunities!

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Results

results descr

ROI on paid channels based on pipeline generated

1.7K+

targeted accounts engaged in less than 5 months

new opportunities created within 5 months

GEO

Global

Industry

API Management / Enterprise Tech

Toolkit

HubSpot (enhanced with custom ABX capabilities)
Influ2 for contact-based advertising
Custom account scoring algorithms
First-party and third-party intent data
Multi-channel integration framework
Sales playbook development

Timelines

2023-2024

quote

Yuliya Svintozelskaya

Customer Success Officer at 42DM

Marketing goals

ABX Platform Implementation: Set up a complete account-based marketing foundation to identify and track high-value prospects across channels.
Scalable Campaign Structure: Develop a framework targeting already-engaged accounts for quick wins while building a sustainable pipeline.
Sales-Marketing Alignment: Create processes that synchronize messaging and lead development between teams for cohesive account engagement.

By reinforcing HubSpot with Influ2 for omnichannel targeting and implementing custom scoring models, we created a scalable ABX framework while aligning sales and marketing teams through structured playbooks, leading to demonstrable pipeline growth within the first quarter.

Yuliya Svintozelskaya

Customer Success Officer at 42DM

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42DM approach

How 42DM
delivered results

Reinforced the tech stack with ABX-specific tools to capture and track account and contact activity across all digital touchpoints.
Implemented advanced scoring models for both accounts and contacts using first-party website behavior and third-party intent signals.
Created multi-stage nurture campaigns structured with clear engagement thresholds that triggered sales actions at optimal moments.
Developed specialized content assets targeting specific account segments that addressed unique pain points in each buyer journey stage.
Built omnichannel outreach workflows spanning social media, email, direct messages, and targeted advertising for consistent messaging.
Established a sales playbook with detailed protocols for acting on marketing-qualified accounts and specific engagement signals.

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Services provided

ABM Content Marketing Hubspot Lead Generation Marketing Analytics Marketing Automation Marketing Technology Solutions Performance Marketing & PPC

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell

Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.