ABM grows Payoneer’s new segment: 87 SQLs and two major accounts gained

Payoneer is a global fintech leader in online business payment

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Sustainable growth
through ABM

The ABM program continues to drive sustainable lead generation for Payoneer. Rigorous testing and optimization have allowed us to identify the most effective channels and strategies, ensuring long-term success in the agricultural sector.

2

large accounts signed the deals during the program

87

SQLs in pipeline

3

ICPs were validated as a potential business sources

GEO
Eastern Europe
Industry
  • Fintech
Toolkit
  • Account-Based Marketing (ABM)
  • Lead generation
  • Demand Generation
Timelines
6 months

By aligning sales and marketing efforts, we quickly achieved a major win for Payoneer: attracting two large accounts ready to buy within the first months of our ABM campaign.

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Payoneer’s marketing goals

  • Identify and engage potential clients in the agricultural sector, that has limited digital adoption
  • Position Payoneer as a trusted fintech partner within the agricultural industry
  • Streamline Sales Qualified Lead (SQL) generation for increased conversion rates

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42DM approach

We needed to reach a new segment, which mainly operates offline. So we used innovative strategies like AI voice bots for cold calling, an omnichannel approach, and targeted account list building, all within a comprehensive ABM strategy.

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How 42DM
delivered results

  • Developed a multi-faceted ABM framework targeting six distinct Ideal Customer Profiles (ICPs) within the agricultural sector
  • Implemented contact enrichment to ensure precise communication with key decision-makers
  • Created customized content for six demand generation campaigns tailored to each ICP
  • Optimized channels for maximum impact, including social media, voice bots, cold outreach, industrial media and influencers, and SMS campaigns for agro-event attendees
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A breakthrough in lead generation

Within the first months of the campaign, we saw two major accounts express strong buying intent. This early success validated our targeted approach and highlighted the effectiveness of ABM in a non-digital sector

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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