AI Search Traffic Growth from ChatGPT & Perplexity for B2B Communications Platform

See how 42DM’s AI Search Optimization strategy created new traffic streams from ChatGPT & Perplexity for CloudCall.

Results

12

Google’s AI Overview snippets

150

clicks from AI engines in 2 month

66

AI brand sentiment score

8%

conversion rate

GEO
Global
Industry

Communications Cloud Technology

Toolkit
  • AI Search Optimization
  • Conversational AI Content Optimization
  • Website Structure Enhancement
  • Competitor Content Gap Analysis
  • Inbound Marketing Strategy
Timelines
2025

Users were asking ChatGPT and Perplexity for communications tool recommendations, but CloudCall wasn’t showing up. The smart move was building content that speaks AI’s language while maintaining human value.

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Marketing goals

  • Improve visibility in AI-powered search results
  • Build comprehensive search presence through targeted AEO/GEO strategy
  • Optimize content specifically for conversational AI platforms including Google AI overviews, Gemini, ChatGPT, Perplexity, etc.

This was primarily a visibility problem in the new AI search landscape.

CloudCall had solid traditional SEO, but they were invisible when prospects asked AI tools for communications platform recommendations.

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How 42DM
delivered results

  • Analyzed user behavior patterns to identify high-value AI search opportunities in communications technology.
  • Built comprehensive inbound strategy targeting both traditional and conversational search queries.
  • Optimized content specifically for AI understanding and natural language processing systems.
  • Structured website information architecture for efficient AI crawling and interpretation.
  • Enhanced content authority signals to improve credibility across AI search platforms.
  • Unlocked new traffic acquisition channels through ChatGPT and Perplexity optimization.
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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

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