Generating demand and for a niche healthcare solution across a competitive US market
CareAlign is a collaborative workspace for clinicians to manage patient care. It is integrable with any EHR, and can be used as standalone application.
Healthtech
By aligning our content strategy with targeted paid efforts, we were able to create a seamless experience that guided leads through each stage of the funnel.
High competition in the US market
Low inbound demand in the subcategory of offered services
High cost per lead
Marketing goals
To achieve the goals, we needed to work with the whole funnel and research the sources/channels which will provide us with both MOF and TOF leads.
We decided to develop a long-term marketing strategy to expand business, brand awareness, and grow relevant organic search.
Results
Linkedin lead
conversion rate
Facebook lead
conversion rate
Linkedin
CPL
Facebook
CPL
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
Our approach