33% traffic growth for SaaS using strong SEO and Lead Generation Strategy
This e-invoicing service needed more leads and traffic. We used a proven SEO and ad strategy to help them grow fast. See the results of our approach!
SaaS (e-invoicing and e-procurement)
Our combined SEO and lead generation strategy helped the client increase traffic by 33% and secure top 5 rankings for key Peppol-related searches.
The company operates in a narrow market targeting specific countries using Peppol e-invoicing infrastructure.
Low organic traffic due to inconsistent content and SEO strategy, lack of proven converting keywords, and operating in a market with broad intent for e-invoicing.
They needed to generate qualified leads and convert them into customers, but lacked the marketing assets to do so effectively.
Marketing goals
We targeted high-converting Peppol technology keywords, starting locally and expanding globally. At the same time, we generated qualified leads with gated content for a focused audience.
That helped the client to grow their brand, capture demand, and convert customers. help client consistently grow their traffic and generate qualified leads, strengthening their market position in the niche Peppol e-invoicing space.
Results
Germany became one of the top 7 sources of users.
increase in traffic over 9 months
ranking for the “Peppol” keyword
CPL (Cost per Lead)
won over 6 months from both organic and paid channels
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
Our approach