33% traffic growth for SaaS using strong SEO and Lead Generation Strategy

This e-invoicing service needed more leads and traffic. We used a proven SEO and ad strategy to help them grow fast. See the results of our approach!

GEO
Australia, Singapore Norway, Sweden and Global
Industry

SaaS (e-invoicing and e-procurement)

Toolkit
  • SEO
  • Paid Advertising
  • Lead Magnet Creation
  • Pillar Page Development
Timelines
2020-2023

Our combined SEO and lead generation strategy helped the client increase traffic by 33% and secure top 5 rankings for key Peppol-related searches.

Аватар пользователя

Marketing challenges

The company operates in a narrow market targeting specific countries using Peppol e-invoicing infrastructure.

Low organic traffic due to inconsistent content and SEO strategy, lack of proven converting keywords, and operating in a market with broad intent for e-invoicing.

They needed to generate qualified leads and convert them into customers, but lacked the marketing assets to do so effectively.

Marketing goals

  • Increase traffic from both organic and paid channels.
  • Optimize SEO rankings for high-value technical keywords (e.g., “Peppol”).
  • Generate leads through lead magnets to nurture and convert into paying customers.

Have similiar goals?

Results

Germany became one of the top 7 sources of users.

33%

increase in traffic over 9 months

Top 5

ranking for the “Peppol” keyword

$37

CPL (Cost per Lead)

28 deals

won over 6 months from both organic and paid channels

Want to know more about
our solution?

Dreaming big?
Let’s make it happen together!

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
Tell us your goals,
and we’ll get back to you