B2B Services

2.7x Conversion Boost with Demand Generation for Enterprise Training AI Software

A niche AI training provider faced challenges with brand awareness and customer acquisition in a competitive market. They needed to reposition their innovative escape room training approach to reach enterprise buyers. Our demand generation strategy delivered measurable results.

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Boosting brand awareness
and cutting costs
in a narrow niche

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55+

demo requests in 6 month

£227/demo

from Google Search & Linkedin

2.02%

demo requests conversion rate

2.7x

website conversion improvement

GEO

US, UK

Industry

IT Services / HR Tech / Corporate Training

Toolkit

Demand Generation Strategy
Brand Positioning & Messaging
Website Design & Development
Performance Marketing
Social Media Marketing
MarTech Integration

Timelines

1 year

We recognized the client’s strength was its uniqueness.

Traditional training bores employees, but their immersive approach creates memorable experiences that actually change behaviors.

We built a strategy highlighting this key differentiation to decision-makers.

Marketing challenges

Narrow niche

Low brand awareness

High cost-per-lead

Marketing
goals

Create new positioning for an innovative training company targeting top-tier enterprises along with the new website development
Address limited inbound demand with targeted marketing to generate interest from enterprise leads in a niche or immature market

To achieve the goals, we needed to find out the right positioning according to the ICP profile and choose a strategy for the decision-stage lead attraction. We focused on Demand Generation approach.

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How 42DM
delivered results

Conducted ICP and competitor research to identify gaps among HR, cybersecurity, and DEI training buyers
Developed a communication platform and crafted messaging that positioned the product as “experiential storytelling” to solve corporate training engagement issues
Drove brand awareness with LinkedIn content campaigns targeting enterprise decision-makers with the escape room training angle
Captured demand through LinkedIn lead gen (30+ demos at £265/demo) and high-intent Google Search campaigns (22+ demos at £170/demo)
Improved demo-to-meeting conversion from 17.24% to 46.15% by aligning CRO-focused site redesign with sales enablement

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We used impactful LinkedIn posts and ads to capture and convert leads, boosting client sales opportunities

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Services provided

ABM Content Marketing Demand Generation Design & Branding Email Marketing Hubspot Inbound Marketing Lead Generation Marketing Analytics MarTech Performance Marketing & PPC PR & Influencer Marketing SEO SMM Strategy Web Development

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.