Enterprise Marketing Success: 58% Organic Growth and Beyond for Roland Berger

Roland Berger required long-term enterprise-grade marketing team, but faced talent gaps in specialized digital marketing. Discover how we integrated seamlessly while ensuring GDPR compliance and quality excellence.

GEO
Global
Industry

Management Consulting

Toolkit
  • Enterprise CMS management
  • Social media marketing
  • MarTech & data quality
  • Digital marketing analytics
  • GDPR-compliant data processes
  • Enterprise-grade quality assurance
Timelines
2019-2022

This case is interesting because they needed marketing experts who could navigate their complex enterprise CMS while upholding quality standards. We provided the right mix of technical expertise and marketing strategy.

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Main figures

58%

increased monthly organic users through strategic enterprise marketing in 2 year

1.2K+
more keywords in top 10 positions
Up to 40K

contacts and companies qualified through data cleaning and outreach services

500+

social media posts created for LinkedIn and Twitter

3K+

hours spent on specialized CMS management

71%

increase in new users and sessions through optimized digital channels

Marketing challenges

Specialized Digital Talent Gap: Finding qualified enterprise marketing specialists with niche CMS expertise proved challenging due to market competition.
Limited MarTech Knowledge:
The internal team needed deep, practical expertise constantly refreshed with new techniques and perspectives.
Communication & Knowledge Management:
Difficult to maintain and transfer specialized knowledge about complex enterprise systems across growing teams.

Marketing goals

  • Increase productivity by enhancing the internal marketing team’s efficiency through seamless cooperation processes.
  • Fill expertise gaps by finding specialists with deep knowledge of their niche CMS and digital marketing technologies.
  • Improve performance by implementing a reliable external partner with high-level digital marketing expertise.

Through a phased integration and digital expertise, we expanded from CMS support to comprehensive marketing services, seamlessly integrating with the client’s internal team and improving their digital performance.

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How 42DM
delivered results

  • Established specialized talent pipeline: Used our B2B tech stack expertise to identify and match digital marketing experts with the company’s specific needs.
  • Implemented the double-eye principle: Created quality assurance processes that ensured all materials maintained the company’s high standards.
  • Developed phased integration approach: Started with focused CMS management before expanding to comprehensive digital marketing services.
  • Created enterprise compliance protocols: Ensured transparent processes with GDPR-compliance documentation and secure data management.
  • Built knowledge transfer systems: Developed comprehensive CMS training systems for the client’s internal team usage.
  • Deployed data qualification framework: Qualified over 40,000 contacts through data cleaning and outreach services, improving targeting efficiency.
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Our approach

By automating processes and personalizing lead targeting, we reduced manual sales work and sped up the customer journey, resulting in faster, more efficient sales cycles while maintaining GDPR compliance and enterprise-quality standards.

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

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