Attracting 300+ leads in 2 months for a niche fintech company

Our client provides banks and financial institutions
with a platform to manage their entire acquiring
ecosystem in the cloud.

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Big wins for
major growth

All this became possible because of the client’s trust and fast feedback, allowing us to do faster testing and data collection. We had the freedom to test several strategies for their ICPs at once.

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35

new customers from all
marketing channels in 3 months

50%

increase in branded
Google impressions

170

demo request generated at an impressive $79 cost per lead

GEO
Singapore, Australia, UK, New Zealand
Industry
  • B2B Fintech
Toolkit
  • Content
  • Paid Ads
  • SMM
Timelines
2 months

Fintech demands clear explanations of complex services without sacrificing credibility. We achieved this balance for our client, using inbound marketing focused on trust and simplicity. The result: 300+ qualified leads in two months.

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Marketing goals

  • Highlight the trustworthiness of Acquiring-as-a-Service solutions to digital banks and payment service providers while increasing global awareness
  • Expand to Australian, New Zealand and Singapore markets with simplified messaging, allowing people to better understand their solution and its value
  • Generate top funnel leads for 2 target audiences: merchants & banks

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Our approach

To explain the company’s complicated
business model to the different target
audiences while ensuring scalable growth,
we developed an inbound marketing
approach, focusing on trust and simplicity.

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42DM solution

 

Our approach consisted of 3 stages:

  • Attract. We used social media to simplify the complex financial information for users and distribute it through targeted campaigns.
  • Convert. We created a website with understandable conversion points and simple explanations of the company’s services.
  • Close. At this stage, CRM & marketing automation helped us to convert leads into sales.
test

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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