No case categories found for this post.
70% reduction in Acquisition Cost for a meal plan delivery service
LifeChef wanted to enhance user experience and grow subscribers. Learn how our UX/UI and marketing strategy boosted their sign-ups!
Results
CAC (Customer Acquisition Cost) since the project’s start.
subscribers acquired through paid channels
developed in collaboration with the product team, improving conversion rates
E-commerce (Meal Delivery)
We took LifeChef’s vision of healthy, customizable meal plans and turned it into a seamless, user-friendly experience—backed by data, competitor insights, and a sharp UI/UX design.
A highly competitive and oversaturated market. Unique messaging was essential to address customer pain points.
No prior data on subscriber acquisition costs made planning effective strategies challenging.
The product was highly customizable, requiring UX/UI improvements to help users access the product’s full value.
Customer acquisition efforts needed a boost via effective messaging and an improved interface.
Marketing goals
We took a data-driven approach, focusing on competitor insights and user behavior to continuously refine both the customer journey and acquisition strategy. This allowed us to unlock new opportunities and dramatically reduce acquisition costs.
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
We focused on gaining a clear understanding of our customers’ main challenges and what they value most, backed by data-driven paid acquisition. This approach opened up great opportunities to reduce costs and improve customer retention.