Lumin wins top-3
position in the SaaS
PDF tools cluster

Our client is an online document management and editing platform

Start growing
martech

Impressive organic
growth and brand
recovery

Lumin PDF now stands as a top-of-mind solution in the competitive PDF software market.

Explore this case in detail
491%

increase in monthly organic clicks

29K

monthly non-branded clicks (from near zero)

1407

top 10 keyword rankings achieved

GEO
United States
Industry

B2B & B2C SaaS

Toolkit
  • Inbound Marketing
  • SMM
  • Digital PR
Timelines
1 year

Having focused on a comprehensive SEO strategy, we helped Lumin PDF overcome a reputation setback and establish themselves as a top-of-mind PDF tool.

Аватар пользователя

Lumin’s marketing
goals

  • Become a top-of-mind PDF tool for businesses and individual users
  • Develop a growth marketing strategy to expand business and build brand awareness
  • Significantly increase relevant organic traffic, both branded and non-branded

Lumin PDF faced a declining brand reputation and struggled to stand out in an incredibly competitive market. Our challenge was to rebuild trust and gain visibility through organic search.

Аватар пользователя

Have similiar goals?

Let us help

Dominating the search landscape

The turning point came when Lumin PDF secured the top 5 rankings for high-volume keywords, driving a significant surge in non-branded organic traffic. This proved the effectiveness of our SEO strategy and solidified their position as a leading PDF tool.

Аватар пользователя

42DM Solution

  • Developed a growth marketing strategy focused on organic search and brand awareness while addressing challenges like low organic traffic, declining brand demand, and high competition.
  • Aimed to rank in the top 5 for PDF-related search queries, converting users with engaging content and commercial offers.
  • Targeted less competitive keyword clusters to test hypotheses and identified winning keywords.
  • Identified winning keywords, built a sustainable content ecosystem, and developed a strong link profile.
  • Built a Continuously updated content to win competitive keywords and sustain performance.

Want to know more about
our solution?

Read case study in full

Explore Our Range of Services

Contact Us

Dreaming big?
Let’s make it happen together!

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
Tell us your goals,
and we’ll get back to you