B2B Services

13x organic traffic growth: Driving success with SEO and Content Strategy

This custom software developer for Healthcare and Real Estate industries needed better traffic and lead generation. See how we helped them grow their visibility and drive new leads with a smart SEO strategy!

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Results

Gradual growth during and beyond cooperation.

13x

organic traffic growth

(with 3 blog posts constantly driving
organic leads)

high-volume keywords in top positions

200+

healthcare-related keywords in the top 10 Google results

20+

new healthcare clients

new leads per month, with 1-3 turning into clients

GEO

United States market

Industry

Custom Software Development for Healthcare & Real Estate

Toolkit

SEO
Content Marketing
Inbound Marketing

Timelines

1 year 9 months (2020-2021)

Unlocking 100K hidden search volume in the healthcare tech industry wasn’t just about boosting traffic; it was about transforming market potential into real, measurable success.

Yulia Yakubiv

Marketing Project Manager

Marketing challenges

High competition in the healthcare software development market

Very narrow market niche

Limited budget for digital marketing efforts

Low digital promotion readiness (initially a single-page website)

Marketing goals

Increase brand awareness in the U.S. healthcare sector.
Drive organic traffic through commercial keywords.
Establish a leadership position in healthcare software development.
Focus on niche medical sub-services.

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How 42DM
delivered results

Uncovered 100K hidden search volume across niche medical software development queries, expanding the initial market potential.
Developed a comprehensive SEO strategy aimed at driving organic visibility for healthcare-related keywords.
Built a content ecosystem including pillar pages, cluster landing pages, and supporting blogs to target high-volume, niche queries.
Executed link-building campaigns to increase domain authority and strengthen search engine rankings.
Tailored marketing efforts to generate leads and build authority in the healthcare software development industry.
Optimized content with medical sub-services to capture highly relevant search traffic.

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Our approach

We narrowed the SEO strategy to target niche segments within healthcare software development. Our content ecosystem, including pillar landing pages and tailored blogs, allowed us to unlock 100K hidden search volume in medical software queries.

This approach enabled us to compete successfully in a highly competitive market, driving lead generation and establishing authority in the healthcare sector.

Yulia Yakubiv

Marketing Project Manager

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our solution?

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Services provided

Content Inbound Marketing SEO

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

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