Proving product market fit for an AI solution: 100 subscriptions exceeding goals

YellowHat is an AI solution for managing all construction documents with a single platform

 

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GEO
USA, Canada, Australia, Great Britain, Western Europe
Industry

AI solution

Toolkit
  • Strategy
  • SEO
  • Content
Timelines
4 months

The main target was to show product market fit by acquiring 25 users for the PRO version with just a product demo.

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Marketing goals

  • To soft launch Yellow Hat & attract first visitors
  • To acquire additional knowledge about the audience
  • To attract 50 customers for the Demo and Pro versions of the product
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We had to show the intent from the potential customers to buy the PRO version of the new product.

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How 42DM
delivered results

  • Research & marketing hypothesis creation
  • Waitlist launch
  • Demo launch
  • Yellowhat Pro
  • Survey
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We at 42DM believe in small-scale testing. During the demo phase, we explored various approaches, studied traffic sources, and monitored costs closely.

Start small, test constantly, and let data guide your decisions. It’s the surest path.

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our solution?

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5x more subscriptions
than expected

By focusing on audience acquisition and activation, we achieved five times more PRO subscriptions than planned.

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7444

unique users

74

demo form submissions

104

subscribers for the Pro version

Services provided

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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