Zeeto boosts brand awareness and lead generation by 50%
Zeeto is a self-serve ML-driven lead generation platform.
Through a marketing-sales alignment with Zeeto, we have doubled the target initially set by the client.
Marketing challenges
Low brand awareness compared to the competition
Foggy inbound demand: unclear intent behind keywords
Competitivе nature of the US market
Marketing goals
Our approach uniquely combined in-depth ICP research and tailored demand-generation strategies to maximize brand awareness and customer attraction, ensuring each step was customized to specific business types of Zeeto’s ICP.
We have formulated a comprehensive GTM (go-to-market) strategy. This strategy encompasses the following stages:
All this became possible because of the client’s trust and fast feedback, allowing us to do faster testing and data collection. We had the freedom to test several strategies for their ICPs at once.
new customers from all
marketing channels in 3 months
increase in branded
Google impressions
demo request generated at an impressive $79 cost per lead
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
Before partnering with us, Zeeto primarily concentrated on self-promotion at offline events, which resulted in not having any digital records of customer profiles. Consequently, they were uncertain about their audience demographics across digital channels.