Account-Based Marketing Framework: The Ultimate SetUp for 2025
Account-Based Marketing (ABM) framework helps B2B companies target high-value accounts with personalized campaigns. Learn key components like account selection, tailored...
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Marketing funnel automation: Building strategies and tips for 2025
Marketing funnel automation: key components, proven strategies for each stage, common pitfalls to avoid, and how to harness AI, data,...
10 key elements of effective thought leadership marketing for tech CEOs
Discover the 10 key elements of thought leadership marketing to help tech CEOs build credibility, engage audiences, and drive business...
6 Account-Based Marketing KPIs and Metrics to Measure Your Campaign Success
Discover key account-based marketing KPIs and metrics to measure ABM success, improve targeting, and increase B2B ROI with data-driven insights
10 Inbound Marketing Examples that Work for B2B
Discover 10 effective inbound marketing examples for B2B that drive engagement, generate leads, and boost long-term business growth.
Inbound vs Outbound Marketing for B2B: What’s the Difference?
Discover the key differences between inbound and outbound marketing for B2B, their strategies, benefits, and how to choose the right...
Demand Generation vs. Lead Generation
Understand demand generation vs lead generation to create better marketing strategies. Learn how to drive awareness, nurture leads, and boost...
Data Privacy Challenges in Inbound Lead Generation Strategy
Learn about data privacy challenges in inbound lead generation and discover how to implement a privacy-first marketing strategy.
PPC for SaaS: Proven Tactics for Effective Marketing in 2025
Learn how to make PPC campaigns for your SaaS business efficient and cheaper in 2024 with our best practices.
Best Cookieless Advertising Tips
Stay ahead in a cookieless world! Learn how to adapt with first-party data, contextual targeting, and AI-driven strategies for privacy-friendly...
Fintech Marketing Strategies, Challenges, and Best Practices for 2025
Learn what is fintech marketing, best practices, and successful strategies for the continuous growth of your financial services business
A Guide to Building Your Thought Leadership Strategy
Learn how to create a powerful thought leadership strategy that boosts your credibility, engages your audience, and drives business growth.
Fintech PR: Using it to Build Up Your Fintech Brand
Build trust and raise brand awareness for your fintech with PR strategies from 42DM
Top AI Lead Generation Tools to Boost Your B2B Sales Pipeline
Discover the best AI lead generation tools to boost your B2B sales pipeline. Learn how AI-driven prospecting, automation, and predictive...
B2B Marketing Trends of Fall 2024
As we move into the final quarter of 2024, staying ahead in the B2B marketing game is more crucial than...
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Our clients say
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
