AdTech & MarTech

Zeeto boosts brand awareness and lead generation by 50%

Zeeto is a self-serve ML-driven lead generation platform.

Big wins for
major growth

All this became possible because of the client’s trust and fast feedback, allowing us to do faster testing and data collection. We had the freedom to test several strategies for their ICPs at once.

Explore this case in detail

new customers in 1 year (35 in just 3 months)

50%

increase in branded
Google impressions

170

demo requests generated at an impressive $79 cost per lead

45+

demos per month

2.25x

shorter sales cycle from lead to customer

GEO

United States

Industry

SaaS

Toolkit

Demand generation
Lead generation
Direct advertising

Timelines

6 months

Through a marketing-sales alignment with Zeeto, we have doubled the target initially set by the client.

Veronika Vasyutovich

Digital Marketer at 42DM

Marketing challenges

Low brand awareness compared to the competition

Foggy inbound demand: unclear intent behind keywords

Competitivе nature of the US market

Marketing goals

Establish brand awareness among the target audience, capturing their attention and converting that awareness into meaningful engagements.
Acquire at least 100 demo requests and 5 new customers (Advertisers) within 3 months of launching the new marketing strategy.

Before partnering with us, Zeeto primarily concentrated on self-promotion at offline events, which resulted in not having any digital records of customer profiles. Consequently, they were uncertain about their audience demographics across digital channels.

Veronika Vasyutovich

Digital Marketer at 42DM

Have similiar goals?

Let us help

Our approach

Our approach uniquely combined in-depth ICP research and tailored demand-generation strategies to maximize brand awareness and customer attraction, ensuring each step was customized to specific business types of Zeeto’s ICP.

42DM Solution

We have formulated a comprehensive GTM (go-to-market) strategy. This strategy encompasses the following stages:

ICP profiles creation based on the industries
Demand-generation strategy launch
Demand capture strategy launch

See all our solutions

Want to know more about
our solution?

Read case study in full

Services provided

Demand Generation Performance Marketing & PPC SMM

Dreaming big?
Let’s make it happen together!

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

Tell us your goals,
and we’ll get back to you