Denis Pavlovsky – Head of MarTech and Lead Generation

Subscribe to our insightful newsletter

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

14/03/2025

Elevate Your Brand with Demand Generation

Demand Generation vs. Lead Generation

Understand demand generation vs lead generation to create better marketing strategies. Learn how to drive awareness, nurture leads, and boost...

cookieless advertising tips

Marketing analytics & automation

Best Cookieless Advertising Tips

Stay ahead in a cookieless world! Learn how to adapt with first-party data, contextual targeting, and AI-driven strategies for privacy-friendly...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

How to Survive the Cookieless Future_ B2B Marketing Strategies

Marketing analytics & automation

Google’s Cookieless Future: Preparing for First-Party Data Advertising

Prepare for Google’s cookieless future! Learn how first-party data, Privacy Sandbox tools, and AI-driven solutions can help you thrive in...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

How to Implement a Cookieless Tracking Solution in Your Marketing Strategy

Marketing analytics & automation Marketing Technology Solutions

How to Implement a Cookieless Tracking Solution in Your Marketing Strategy

Learn how to implement cookieless tracking solutions in your marketing strategy by leveraging first-party data, server-side tracking, and contextual advertising,...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

How to Survive the Cookieless Future_ B2B Marketing Strategies

Data integrations & migrations Marketing Technology Solutions

How to Survive the Cookieless Future: B2B Marketing Strategies

The cookie apocalypse is upon us and the digital landscape is about to change forever. For businesses, this means big...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

in the rapidly evolving field of healthtech, where digitalization is revolutionizing healthcare, a unique challenge emerges, unsplash

Enterprise marketing Marketing analytics & automation

B2B Marketing Automation: The Ultimate Guide for Enterprise Tech

Transform your B2B marketing with automation! Simplify processes, nurture leads, and watch your ROI soar. Say goodbye to manual tasks...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

Data integrations & migrations Marketing analytics & automation Marketing Technology Solutions

Marketing Automation ROI: Understanding, Calculating & Maximizing

Learn how to boost your tech company's growth and efficiency by mastering marketing automation with our expert strategies and tips.

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

Maximizing Enterprise Success: Strategies for Sales and Marketing Alignment

B2B marketing strategy Marketing analytics & automation Marketing Technology Solutions Performance marketing (Paid advertising, PPC)

Types of Marketing Automation: Finding the Best Fit for Your Business

Discover the perfect fit for your business with our guide to types of marketing automation. Not all solutions are equal—it...

<img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img data-src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;"><noscript><img src="https://42dm.net/wp-content/uploads/2025/03/Pavlovsky-Denis-min-min-100x100.jpg" alt="Аватар пользователя">

Denis Pavlovsky

Head of MarTech and Lead Generation

Ready to start?

Tell us your goals, and we’ll develop a marketing strategy to bridge any gaps and deliver solid results

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

Tell us your goals,
and we’ll get back to you