Kate Vasylenko - B2B Marketing Expert

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10/10/2024

B2B marketing trends Marketing & AI

The state of B2B: What tech businesses need to know about marketing in 2025

GenAI, ABM, and Demand Generation are transforming B2B marketing for 2025. The State of the B2B CMO report highlights...

B2B marketing trends Elevate Your Inbound Strategy

INBOUND 2024 insights: What B2B marketers need to know

Must-know insights for B2B marketers from INBOUND 2024—because we went to bring you the best!

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CEO & Co-founder of 42DM

Top B2B marketing channels: Where to invest your efforts in 2024

B2B marketing strategy B2B marketing trends Elevate Your Brand with Demand Generation Elevate Your Content Strategy Elevate Your Inbound Strategy Marketing & AI Social Media Marketing

Top B2B marketing channels: Where to invest your efforts in 2024

In 2024, B2B marketing is moving beyond Google. Success depends on leveraging platforms like YouTube, Instagram, and TikTok to engage...

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CEO & Co-founder of 42DM

what truly defines the character of female leadership across different eras? how can today’s female entrepreneurs, inventors, and corporate leaders inspire the next generation to dream bigger, share their experiences more openly, and more importantly, in their own voices?

B2B marketing strategy B2B marketing trends Branding Elevate Your Brand with Demand Generation PR

Inspiring Leaders: The Impact of Authentic Women’s Stories

Learn from a CEO's journey to empower the next generation of female leaders

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CEO & Co-founder of 42DM

succeeding in the ever-evolving world of b2b tech marketing requires more than just a keen understanding of your products and market; it demands a strategic approach to advertising and user engagement, desktop hero

B2B marketing strategy B2B marketing trends Branding Elevate Your Brand with Demand Generation PR

Emotional Branding Guide for Branding in an AI-Driven World

AI assistants are the new gatekeepers of customer decisions. Learn how emotional branding can help you build a strong presence...

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CEO & Co-founder of 42DM

may seem like an uncertain year, with recession stepping on our toes

B2B marketing trends Elevate Your Content Strategy Elevate Your Inbound Strategy SEO

Google in 2024: A fallen giant or a beacon of new opportunities for B2B?

See Google's latest updates and potential acquisitions shaping B2B marketing. Get practical insights and strategies in the blog to stay...

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CEO & Co-founder of 42DM

B2B marketing trends

Digital marketing in 2024 – Key trends and strategies for CMOs

Explore cutting-edge marketing in 2024 with AI, interactive content, influencer partnerships, and other strategies.

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CEO & Co-founder of 42DM

B2B marketing trends

What should CMOs know about good go-to-market strategies in 2024?

Discover key B2B market trends, redefine the buyer's journey, and harness the power of an effective go-to-market strategy.

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CEO & Co-founder of 42DM

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CEO & Co-founder of 42DM

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS

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