Zeeto boosts brand awareness and lead generation by 50%

Zeeto is a self-serve ML-driven lead generation platform.

Big wins for
major growth

All this became possible because of the client’s trust and fast feedback, allowing us to do faster testing and data collection. We had the freedom to test several strategies for their ICPs at once.

Explore this case in detail
35

new customers from all
marketing channels in 3 months

50%

increase in branded
Google impressions

170

demo request generated at an impressive $79 cost per lead

GEO
United States
Industry
  • SaaS

 

Toolkit
  • Demand generation
  • Lead generation
  • Direct advertising
Timelines
6 months

Through a marketing-sales alignment with Zeeto, we have doubled the target initially set by the client.

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Marketing challenges

Low brand awareness compared to the competition

Foggy inbound demand: unclear intent behind keywords

Competitivе nature of the US market

Marketing goals

  • Establish brand awareness among the target audience, capturing their attention and converting that awareness into meaningful engagements.
  • Acquire at least 100 demo requests and 5 new customers (Advertisers) within 3 months of launching the new marketing strategy.

Before partnering with us, Zeeto primarily concentrated on self-promotion at offline events, which resulted in not having any digital records of customer profiles. Consequently, they were uncertain about their audience demographics across digital channels.

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
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