SaaS Marketing

Discover SaaS marketing blog articles packed with strategies, tools, and real-world examples to help you scale your software business. Learn how to generate leads, boost retention, and grow revenue through data-driven B2B marketing.

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Zoran Gorgiev

20/05/2025

SaaS Marketing

10 Best SaaS Marketing Agencies Globally

Explore the best SaaS marketing agencies driving demand, leads, and long-term traction. Find your next growth partner today.

SaaS Marketing

How to Plan a B2B SaaS Marketing Budget in 2025

A practical guide to planning your B2B SaaS marketing budget in 2025—covering budgeting models, funnel-based allocations, CAC analysis, and channel...

Masha Hrytsenko

Digital Marketer at 42DM

SaaS Marketing

B2B SaaS Benchmarks: What to Track in 2025

Discover essential B2B SaaS benchmarks for 2025, offering key insights to optimize your strategy. Enhance your business performance today!

Masha Hrytsenko

Digital Marketer at 42DM

Performance Marketing (Paid Advertising, PPC)SaaS Marketing

PPC for SaaS: Proven Tactics for Effective Marketing in 2025

Learn how to make PPC campaigns for your SaaS business efficient and cheaper in 2024 with our best practices.

Mykyta Perfiliev

Head of Performance Marketing at 42DM

B2B Marketing Strategy Inbound Marketing SaaS Marketing

B2B SaaS Marketing: Top Scalable Strategies and Tools that Work

Discover top B2B SaaS marketing strategies, from personalized campaigns to automation tools, to boost engagement, retention, and long-term growth.

Galyna Golitsyna

Digital Marketing Manager at 42DM

B2B Demand Generation B2B Marketing Strategy SaaS Marketing

How to Do Growth Marketing for AdTech and MarTech Startups

Adtech & Martech are a promising market, but their target audience, which is largely made of marketing specialists, is one...

Maryna Hrytsenko

Digital Marketer at 42DM

succeeding in the ever-evolving world of b2b tech marketing requires more than just a keen understanding of your products and market; it demands a strategic approach to advertising and user engagement, desktop hero

SaaS Marketing

Is There a Future for SaaS in 2024?

The upcoming recession is predicted to stimulate hardship for SaaS market. Explore the possibilities of SaaS collapse and how...

Maryna Hrytsenko

Digital Marketer at 42DM

making informed, data-driven decisions is an absolute must if you want to see measurable growth of your saas product

SaaS Marketing

Crucial SaaS Marketing Metrics to Track in 2025

Evaluating your marketing activities is hard. But if you understand key metrics, you will know how to improve your SaaS...

Maryna Hrytsenko

Digital Marketer at 42DM

in the rapidly evolving field of healthtech, where digitalization is revolutionizing healthcare, a unique challenge emerges, unsplash

SaaS Marketing

How to Do Growth Marketing for SaaS Products in 2024

A proven 5-step ISTAS growth marketing framework that helps SaaS products strategically grow and generate revenue in 2024

Maryna Hrytsenko

Digital Marketer at 42DM

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

Nataliia Hordiienko

Senior Marketing Manager at Payoneer, Fintech SaaS