B2B SaaS Marketing Agency

Accelerate acquisition

Reduce churn rate

Scale revenue

Meet 42DM – a full-cycle marketing agency for ambitious enterprise tech companies that want to uncover scaling opportunities at every stage of growth

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  • Lifechef
  • Payoneer
  • Roland berger
  • vodworks
  • Nortia Logistics
b2b marketing agency for saas companies

42DM delivers B2B marketing that amplifies your tech’s potential

As a global full-service B2B marketing agency, we empower enterprise tech companies at every stage of growth with targeted strategies, a tech-savvy marketing team, and advanced MarTech & AI expertise

b2b marketing scaling for saas companies

Drive bigger deals with targeted B2B SaaS marketing strategies

  • Looking to scale your SaaS business faster?
  • Need to reduce churn and increase customer lifetime value?
  • Want to drive more free trial conversions and maximize customer retention?

42DM experts have already built successful marketing strategies for SaaS companies in industries like martech, healthtech, edtech, and more. We’re ready to help you reach your ideal customers faster through personalized campaigns and a comprehensive marketing strategy designed specifically for SaaS businesses.

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Why work with us

In SaaS marketing since 2016
20+ successfully completed projects
10+ tech-savvy writers
Full-scale dedicated marketing team

Digital marketing services for every stage of your business

Build the brand from scratch

Get your company from MVP to product-market fit and lay the foundation for growth.

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Scale

Drive exponential growth, scale your marketing team, and level up your marketing functions.

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Expand profit

Explore new verticals, diversify your marketing channels, and optimize costs-to-service.

Our services also include sales enablement and focus on conversion rate optimization to enhance the effectiveness of your sales strategies and improve lead conversion rates.

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Know what you want?
Let’s set you up for growth!

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Here is how we work on every project, taking you further step-by-step

1
Ideation
Creating targets, communication ideas, evidence-based marketing hypotheses.
2
Setup
Analytics systems & dashboards set up, marketing tools and channels alignment.
3
Testing
Validation of marketing hypotheses through test campaigns.
4
Analysis
In-depth analysis of progress & adjustments of strategy.
5
Scaling
Dedicated team formation & scaling plan creation.

Run your marketing campaign on a full blast with 42DM

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What clients say about us
You are in good company

Payoneer is at the beating heart of the new global economy, helping to imagine, engineer, and inspire the future of commerce with universal opportunities. 42DM is our partner in spreading this message, and we have reached millions in Ukraine. They are competent, efficient and proactive in all PR activities related to Payoneer. We appreciate all the efforts of the 42DM team very much, and we’re glad to share our success with the agency.

42DM is extremely creative, with a great handle on the specifics of each advertising channel. When something is implemented, they analyze all the results and make the necessary tweaks if needed. Their content is engaging, and due to their expertise in managing online advertising campaigns, i wolud definetely recommended them.

The team produced excellent deliverables, improving the company’s online profile and brand thanks to good content and well-conceived digital strategy. They were invested in the work, taking a comprehensive approach that maintained good communication and delivered results.

Notiv has been very pleased with 42DM as our digital marketing partner.

We were impressed by how quickly they understood our business, target market, and buyer personas. This allowed them to create a comprehensive roadmap that has increased brand awareness and dramatically increased paid and organic traffic. All our requests were promptly addressed, and they communicated clearly and efficiently.

42DM’s dedicated team is a pleasure to work with, and I recommend them highly.

I can confidently say that 42DM and I have developed a great relationship over the course of our cooperation. Their specialists have a great understanding of blockchain, and can proficiently work within this space without my micromanagement. Their data driven approach, high-quality content creation, and detailed reporting, means that they can plan and deliver great results.

Dreaming big?
Let’s make it happen together!

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS
What is a SaaS marketing agency?

A SaaS marketing agency is a specialized marketing firm dedicated to helping Software as a Service (SaaS) companies succeed in a competitive market. Many of these agencies use account-based marketing to target high-value clients and offer a holistic suite of services tailored to the unique needs of SaaS businesses, including digital marketing, content marketing, social media marketing, paid advertising, and marketing automation. Any SaaS marketing agency exists to grow customers, boost revenue, and create a powerful online presence for SaaS companies.

Such agencies emphasize customer acquisition with personalized and data-driven strategies.

A growth marketing consulting agency specializing in marketing services helps businesses grow—specifically, those in the SaaS sector. By lending their expertise in creating efficient marketing strategies, developing great content, and using state-of-the-art marketing technologies, SaaS marketing agencies are helping drive considerable growth and revenue for SaaS businesses. They help navigate the complexities of the SaaS market so that companies can achieve their marketing goals and stand out in a crowded field.

What are the benefits of working with a SaaS marketing agency?

Working with a SaaS marketing agency offers numerous benefits for your SaaS business. These specialized agencies bring a wealth of expertise in SaaS marketing and provide tailored strategies to promote your product successfully. By gaining access to leading-edge SaaS marketing tools, technologies, and industry intelligence through them, your business could be nurtured into increased growth.

SaaS marketing agencies are good at setting up demand generation campaigns for acquiring new customers. One of the best advantages is that working with a SaaS marketing agency doesn’t break the bank; it’s far cheaper than having an in-house team, which can be expensive and labor-intensive. You get access to their specialized expertise for a fraction of what it would cost to develop it in-house. That way, you can focus on your core business while the agency works on your marketing.

Moreover, these agencies implement customer retention-oriented strategies to retain the business long-term.

What’s more, SaaS marketing agencies are fluent in the nuances of the SaaS market, understanding its unique challenges and opportunities. They create strategies based on this knowledge to drive customer acquisition, reduce churn, and scale revenue. Working with a SaaS marketing agency will guarantee that your marketing efforts are aligned with your business goals and optimized for success.

What are B2B SaaS marketing methodologies?

B2B SaaS marketing methodologies are based on engaging prospects, cold leads, and customers to nurture long-term relationships with them. To understand the customer journey, useful content creation, link building, and immersive customer experiences are considered. From there, B2B SaaS marketers can develop a base of loyal customers who will drive long-term growth.

At the core of B2B SaaS marketing is creating good content: great blog posts, whitepapers, case studies, and webinars that address your target audience’s pain points and needs. Link building is a way to enhance your website’s authority in search engines and drive more organic traffic. The immersive customer experiences of personalized onboarding and interactive demos can greatly improve customer satisfaction and retention. Understanding the customer journey will let you tailor the marketing efforts to the various stages of the journey to make it engaging for prospects and customers.

What are the key components of digital marketing for SaaS platforms?
What is AI-powered SaaS marketing?

AI-powered SaaS marketing depends on using artificial intelligence and machine learning to automate and optimize marketing activities. It may involve using AI-powered tools that help analyze customer data and offer personalized messages to target customers, predicting their behavior. These help increase marketing efficiency, reduce company costs, and generate revenues.

AI-driven tools can analyze large datasets of customers to unlock insights and trends that a human being cannot. It will then create highly personalized marketing messages, such as those that resonate with a specific customer, while increasingly engaging them and escalating conversion rates. Use predictive analytics to forecast customer behavior and proactively deal with potential problems or capitalize on opportunities before they arise. Automating repetitive tasks, AI-driven marketing tools free up the team to focus on strategic initiatives, hence improving the overall efficiency and effectiveness of the team. The potential to adopt AI-driven SaaS marketing gives your company a competitive advantage in today’s fast-evolving digital landscape.

What are the common marketing challenges faced by SaaS companies?

SaaS companies face several common marketing challenges, including user acquisition and retention, competition, and measuring ROI.

What are the key strategies for User Acquisition and Retention in SaaS?

User acquisition and retention are two of the major challenges SaaS companies face. To acquire new users, they have to build marketing campaigns that reach and engage their targeted audience. To keep existing users, SaaS companies need to deliver high-quality user experiences, offer great customer support, and continue delivering value to customers. If done properly, these can drive SaaS companies’ growth and increase revenue.

 

The best strategies for acquiring users leverage inbound marketing techniques, including content marketing, SEO, and social media marketing, toward attracting potential customers. You can also drive targeted traffic to your website with paid advertising campaigns using PPC or display ads. After acquiring new users, due attention must be given to retention; this will be through an easy onboarding process and regular updates, coupled with proactive customer support. Implementing a customer feedback loop will highlight areas to improve, letting you ensure that you are continuing to meet your customers’ needs. With a focus on user acquisition and retention, SaaS companies drive sustainable growth and build loyalty with their customer base.

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