FinTech

Payoneer’s new segment grows with 53 sales leads and
7 opportunities

Payoneer is a global fintech leader in online business payment

Sustainable growth
through ABM

The ABM program continues to drive sustainable lead generation for Payoneer. Rigorous testing and optimization have allowed us to identify the most effective channels and strategies, ensuring long-term success in the agricultural sector.

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12,320

engaged contacts across multiple channels

high-quality sales leads generated

opportunities gained in 6 months period

GEO

Eastern Europe

Industry

Fintech

Toolkit

Account-Based Marketing (ABM)
Lead generation
Demand Generation

Timelines

6 months

By aligning sales and marketing efforts, we quickly achieved a major win for Payoneer: attracting two large accounts ready to buy within the first months of our ABM campaign.

Yuliya Svintozelskaya

Customer Success Officer

Payoneer’s marketing goals

Identify and engage potential clients in the agricultural sector, that has limited digital adoption
Position Payoneer as a trusted fintech partner within the agricultural industry
Streamline Sales Qualified Lead (SQL) generation for increased conversion rates

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Services provided

PR & Influencer Marketing Strategy

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Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.