Payoneer’s new segment grows with 53 sales leads and
7 opportunities
Payoneer is a global fintech leader
By aligning sales and marketing efforts, we quickly achieved a major win for Payoneer: attracting two large accounts ready to buy within the first months of our ABM campaign.
Payoneer’s marketing goals
We needed to reach a new segment, which mainly operates offline. So we used innovative strategies like AI voice bots for cold calling, an omnichannel approach, and targeted account list building, all within a comprehensive ABM strategy.
Within the first months of the campaign, we saw two major accounts express strong buying intent. This early success validated our targeted approach and highlighted the effectiveness of ABM in a non-digital sector
The ABM program continues to drive sustainable lead generation for Payoneer. Rigorous testing and optimization have allowed us to identify the most effective channels and strategies, ensuring long-term success in the agricultural sector.
engaged contacts across multiple channels
high-quality sales leads generated
opportunities gained in 6 months period
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
42DM approach