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PPC Case Study

Generating demand for an AI solution

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Client:

NDA

Our client is a captivating digital platform that seamlessly blends artistry and technology to create immersive and inspiring online experiences for the Enterprise companies.

Geo:

US, UK

Industry:

IT services &
IT consulting

Key services provided:

SMM Paid Search Social & Display UX
Challenges

Narrow niche
-
Low brand awareness level
-
High cost per lead

Marketing goals

Create new positioning for an innovative training company targeting top-tier enterprises along with the new website development
-
Establish a stronger market presence and expand into the broader enterprise market through digital communication

Results

55+

Demo Requests in 6 month

£227/demo

from Google Search & Linkedin

2.02%

Demo requests conversion rate

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Our Solutions

To achieve the goals, we needed to find out the right positioning according to the
ICP profile and choose a strategy for the decision-stage lead attraction.

We focused on Demand Generation approach

1

In-depth ICP & competitors
research

2

Communication platform &
messaging creation

3

Building awareness

4

Demand Capturing

5

Converting the demand

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