Demand Generation Case Study:
Implementing go-to-market strategy for the consistent lead generation
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Client:
Zeeto
Our client is a self-serve lead generation platform & specific advertising tool that uses questionnaires to generate a base of high-motivated prospects.
Geo:
USA
Industry:
Advertising,
Marketing, SaaS
Key services provided:
- Low brand awareness compared to the competition
- Foggy inbound demand: unclear intent behind keywords
- Competitivе nature of the US market
Establish brand recognition within the pertinent audience, capturing their attention and subsequently converting that awareness into meaningful engagements
Acquire at least 100 demo requests & 5 new customers (Advertisers) in 3 months of launching the new marketing strategy
Results
50%
Growth of branded
impressions in Google
170
Demo requests with
average CPL is 79$
6
New customers in first
3 months
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Our Solutions
We have formulated a comprehensive GTM (go-to-market) strategy. This strategy encompasses the following stages:
ICP profiles creation based on the industries
Demand-generation strategy launch
Demand capture strategy launch
Core solutions by stages / campaigns
Drive awareness -> Capture engaged audience - > Remarket engaged audience to drive demo calls
- Facebook + Instagram
- GDN
- Google Search
- Social media posts
- Webinars
- Awareness graphic ads and videos
Capture current demand
- Google search
- Cluster aligned Search ads with Book a Demo CTA
- Cluster aligned Graphic ads with Book a Demo CTA
- Lead forms
Remarket engaged audience acquired from Demand Gen to drive demo calls
- Graphic ads with Book a Demo CTA
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