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SEO Case Study:

How to show product market fit for AI solution

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Client:

Yellowhat

Our client is an AI solution for managing all construction documents with a single platform

Geo:

USA, Canada, Australia, Great Britain, Western Europe

Industry:

AI solution

Key provided services:

Strategy SEO Content
Challenges

Show product market fit by acquiring 25 users for the PRO version with just a product demo

Marketing goals

To soft launch Yellow Hat & attract
first visitors.
-
To acquire additional knowledge about the audience.
-
To attract 50 customers for the Demo and Pro versions of the product.

Results

7444

unique users

74

demo form submissions

104

subscribers for the Pro version

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Our Solutions

Since it was a new solution on the market we decided to investigate pains and gains of the potential customers with quantitative research.

1

Research & marketing
hypothesis creation

2

Waitlist launch

3

Demo launch

4

Yellowhat Pro

5

Survey

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