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Inbound marketing case study

How we generated 1300%
organic traffic growth for
supply chain visibility software

Start growing
Client:
Agistix
Geo:
USA
Industry:
Supply chain
automation
Key services:
SEO, Content,
Paid Ads, SMM

Results

1300%

organic traffic growth
in 1 year

$40

cost of top funnel lead
on Linkedin

338

leads acquired over the
year

Our client is a global supply chain visibility,
execution, and event management platform.
It provides shippers, suppliers, and carriers
with a place to see all shipments across all carriers. Challenges:
High market competition
within a very narrow
market niche.
Limited budget
for marketing and paid
promotion activities.

Marketing goals

Build inbound lead generation funnel and
attract 10+ relevant TOF leads per month

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Our Solutions

We created a strategy which consisted
of a 3-step solution:

1
Build clear positioning
to differentiate
from competitors
by aligning all the
essential digital assets
(website development,
case studies, blog
articles, social media
pages).
2
Grow brand awareness
via promotion
campaigns on LinkedIn
and in Google Search.
3
Develop an efficient
inbound marketing
model
that covers all
funnel stages and brings
leads even when paid ads
are not run.

Best performing content:

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