Contact us
Marketing automation case study

How to attract 300+ leads
in 2 months to a niche
fintech company

Start growing
Client:
All-in-one payment
platform (NDA)
Geo:
Singapore,
Australia, UK,
New Zealand
Industry:
B2B fintech
Key services:
Content,
Paid Ads, SMM

Results

300+

leads in less than
2 months

$35

cost per lead in
LinkedIn Ads

25K

Twitter impressions
per post

Our client provides banks and financial institutions
with a platform to manage their entire acquiring
ecosystem in the cloud.

Marketing goals

Highlight the trustworthiness of Acquiring-as-a-
Service solutions to digital banks and payment
service providers while increasing global
awareness.
Expand to Australian, New Zealand and Singapore
markets with simplified messaging, allowing people
to better understand their solution and its value
Generate top funnel leads for 2 target audiences:
merchants & banks

Have similar goals?

Let us help

Our Solutions

To explain the company’s complicated
business model to the different target
audiences while ensuring scalable growth,
we developed an inbound marketing
approach, focusing on trust and simplicity.

Our approach consisted of 3 stages:

1
Attract.
We used social media
to simplify the complex
financial information
for users and distribute
it through targeted
campaigns.
2
Convert.
We created a website
with understandable
conversion points and
simple explanations of
the company’s services.
3
Close.
At this stage, CRM &
marketing automation
helped us to convert
leads into sales.

Linkedin Ad results

Spent svg Status svg Leads svg Cost Per Lead svg Impressions svg Reach svg Clicks svg
$6,957.90 174 $39,99 300,654 137,771 1,109
Spent svg Status svg
$6,957.90
Leads svg
174
Cost Per Lead svg
$39,99
Impressions svg
300,654
Reach svg Clicks svg
137,771 1,109

Best Performing Content

alpha alpha

Want to generate
TOF leads
?

Talk to 42DM
Contact us

Reach new heights with us

Let's find the best mix of services to cover your business needs.

See more successful cases

How we created 10x organic growth for ad tech SaaS tool
Generating yearly 1300% organic traffic growth for niche enterprise company