Marketing automation case study
How to attract 300+ leads
in 2 months to a niche
fintech company
Start growing
Client:
All-in-one payment
platform (NDA)
All-in-one payment
platform (NDA)
Geo:
Singapore,
Australia, UK,
New Zealand
Singapore,
Australia, UK,
New Zealand
Industry:
B2B fintech
B2B fintech
Key services:
Content,
Paid Ads, SMM
Content,
Paid Ads, SMM
Results
300+
leads in less than
2 months
$35
cost per lead in
LinkedIn Ads
25K
Twitter impressions
per post
Our client provides banks and financial institutions
with a platform to manage their entire acquiring
ecosystem in the cloud.
with a platform to manage their entire acquiring
ecosystem in the cloud.
Marketing goals
Highlight the trustworthiness of Acquiring-as-a-
Service solutions to digital banks and payment
service providers while increasing global
awareness.
Service solutions to digital banks and payment
service providers while increasing global
awareness.
Expand to Australian, New Zealand and Singapore
markets with simplified messaging, allowing people
to better understand their solution and its value
markets with simplified messaging, allowing people
to better understand their solution and its value
Generate top funnel leads for 2 target audiences:
merchants & banks
merchants & banks
Have similar goals?
Let us helpOur Solutions
To explain the company’s complicated
business model to the different target
audiences while ensuring scalable growth,
we developed an inbound marketing
approach, focusing on trust and simplicity.
Our approach consisted of 3 stages:
1
Attract.We used social media
to simplify the complex
financial information
for users and distribute
it through targeted
campaigns.
2
Convert.We created a website
with understandable
conversion points and
simple explanations of
the company’s services.
3
Close.At this stage, CRM &
marketing automation
helped us to convert
leads into sales.
Want to know more about our solution?
Read case study in fullLinkedin Ad results
Spent  |
Status |
Leads |
Cost Per Lead |
Impressions |
Reach |
Clicks |
|---|---|---|---|---|---|---|
| $6,957.90 | — | 174 | $39,99 | 300,654 | 137,771 | 1,109 |
| Spent |
Status |
| $6,957.90 | — |
| Leads |
|
| 174 | |
| Cost Per Lead |
|
| $39,99 | |
| Impressions |
|
| 300,654 | |
| Reach |
Clicks |
| 137,771 | 1,109 |
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