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Community Marketing Case Study

How to get from idea to top-6
DeFi projects on NEAR

Start growing
Geo:
Global
Industry:
Web3
Key services:
Strategy, Content,
SMM, PR, Influencer
Marketing

Results

5 mln USD

TVL in 2 months after product launch

300+

opened farming positions

~10,000

Twitter followers

5.2%

Engagement rate

PembRock is the first leveraged yield
farming application built on NEAR Protocol. Challenges:
Innovative product
with complicated
onboarding
Narrow DeFi
community on
NEAR

Marketing goals

Give PembRock a quick start
Distribute knowledge about the new project within the community
Acquire relevant customers and retain them both within and beyond NEAR

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Our Solutions

To become a top-6 project, we decided
to develop and implement a
marketing ecosystem:

1
Initial awareness
and community
building.

Launch the first product
phase and knowledge
about it in the crypto
sector
2
IDO
Gather funding for
product development
and burst the
community
engagement
3
Product launch
Launch the product,
acquire and retain
users, extensive
community growth
within and beyond
NEAR
4
School of
Pembrock

Engage with yield
farmers across different
ecosystems and nurture
them to NEAR and
PembRock
5
Acquisition and
retention

Educate new audiences
and explore new
directions for the
project

Want to know more about our solution?

Read case study in full

PemRock tvl

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