Client:
PembRock Finance
PembRock Finance
Geo:
Global
Global
Industry:
Web3
Web3
Key services:
Strategy, Content,
SMM, PR, Influencer
Marketing
Strategy, Content,
SMM, PR, Influencer
Marketing
Results
5 mln USD
TVL in 2 months after product launch
300+
opened farming positions
~10,000
Twitter followers
5.2%
Engagement rate
PembRock is the first leveraged yield
farming application built on NEAR Protocol. Challenges:
farming application built on NEAR Protocol. Challenges:
Innovative product
with complicated
onboarding
with complicated
onboarding
Narrow DeFi
community on
NEAR
community on
NEAR
Marketing goals
Give PembRock a quick start
Distribute knowledge about the new project within the community
Acquire relevant customers and retain them both within and beyond NEAR
Have similar goals?
Let us helpOur Solutions
To become a top-6 project, we decided
to develop and implement a
marketing ecosystem:
1
Initial awareness and community
building.
Launch the first product
phase and knowledge
about it in the crypto
sector
2
IDOGather funding for
product development
and burst the
community
engagement
3
Product launchLaunch the product,
acquire and retain
users, extensive
community growth
within and beyond
NEAR
4
School of Pembrock
Engage with yield
farmers across different
ecosystems and nurture
them to NEAR and
PembRock
5
Acquisition and retention
Educate new audiences
and explore new
directions for the
project
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