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SMM & PR Case study

How we won top-3 position
in the SaaS PDF tools cluster

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Client:
PDF
editor (NDA)
Geo:
North
America
Industry:
B2B & B2C
SaaS
Key services:
SEO, Content,
Paid Ads, SMM

Results

1000%

non-branded organic
traffic growth in 1 year

Top-5

position for
high volume keywords

176%

increase in signups
in 1 year

50%

increase in paid
customer conversion

Our client is an online document
management and editing platform that helps
to view, edit and share PDF files in the cloud. Challenges:
Low & declining volume
of organic traffic.
Most of the organic
traffic comes from
branded keywords.
Incredibly high
competition
in organic search
in the US market.
Declining brand
demand due to a
reputation scandal
around a data leak.

Marketing
goals

Become a top-of-mind PDF tool both for businesses,
educational institutions & individuals.
Client wanted to develop a growth marketing strategy
that would help them to expand their business, build
brand awareness, and grow relevant organic traffic.

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Our Solutions

We decided to focus on winning
the search battlefield.

This meant getting in the top-5 searches on Google for people who were looking for a pdf editor, convert the audience with engaging content and nurture them to paid customers with both great product related content and commercial offers.

1
Eliminate
the negative
perception

of the brand
2
Start small with
the less
competitive
keyword clusters
to test hypothesis
3
Choose the winning
hypothesis and
build
sustainable content
ecosystem
around them
4
Build a content
distribution
machine
with
strong links
profile
to win the hardest
keywords
5
Never stop –
constantly
update
& support

Organic clicks
2021-2022

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