Generating high-quality demand for a niche AI solution
Client X (NDA) is a software development company that offers virtual reality training services.
IT Services & IT Consulting
We recognized that the client’s strength lay in its uniqueness, so we built a strategy that emphasized its cutting-edge offerings to decision leads.
Marketing challenges
Narrow niche
Low brand awareness
High cost-per-lead
Marketing
goals
42DM approach
We used impactful LinkedIn posts and ads to capture and convert leads, boosting client sales opportunities.
The impressive results underscore the effectiveness of our demand generation approach.
demo requests in 6 month
from Google Search & Linkedin
demo requests conversion rate
What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.
The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.
To achieve the goals, we needed to find out the right positioning according to the ICP profile and choose a strategy for the decision-stage lead attraction. We focused on Demand Generation approach.