Turn Ad Clicks into Pipeline
with our B2B PPC Services

Cut wasted ad spend and grow qualified pipeline month‑to‑month.

Discuss your PPC strategy
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef
mention me Zeeto Roland berger Gimmonix Lumin Agistix Notiv Lifechef
A B2B marketing agency funnel for enterprise tech. Top experts (42DM) act as the "brain" driving lead generation, converting prospects into high-value leads. Perfect for businesses searching for B2B marketing agency experts or an enterprise tech team.

If paid ads aren’t working:

  • You’re overspending on low‑intent clicks
  • Your can’t tell which ad channel actually works
  • Your pipeline is volatile month-to-month

B2B teams ask us to step in for:

Pilot campaigns
Validate a new ICP, market, or offer in 6–8 weeks with clear “go / no‑go” signals.
Re‑engagement
Wake up cold lists and stalled opportunities via PPC + email nurture
Webinar & event promotion
Drive quality registrants and show‑ups, then retarget post‑event.
Lead magnet promotion
Distribute assets (reports, benchmarks, ebooks) to build a high-intent remarketing engine.
ABM campaigns
Target specific accounts and buying groups with role‑based ads, supporting SDR outbound and sales plays.
Always-on nurturing
Keep your company in front of evaluators during long buying cycles.

Each ad channel has a job.
We make it do that job.

Google

  • Capture in‑market demand, defend the brand, and win high‑intent non‑brand terms; use video to educate and retarget.

LinkedIn

  • Reach ICPs and buying committees with thought leadership, lead gen, and ABM programs.

Meta

  • Stress‑test hooks and angles, then scale winners; warm up cold audiences for higher‑intent channels.

Reddit

  • Get in front of technical and founder communities where decisions are actually discussed.

Our clients replaced “spray and pray” ads
with a revenue system

PPC services case study for enterpeise AI operations platform

Case study: Developer pipeline at scale

An enterprise AI operations platform for deploying and governing AI agents faced rising CPCs, unsustainable CPLs, and low‑quality leads from broad Google Search.

What we did and achieved:

  • Shifted from search-only to a three-pillar mix (niche Reddit, specialized Google clusters, webinars), generating 365 leads in 4.5 months and scaling to 126 leads/month.

  • Launched high-intent Reddit campaigns with tailored creatives, cutting Reddit CPL by 69% and bringing blended CPL down to 42.10 dollars, well below target.

  • Built specialized landing pages for key clusters, delivering a 20% conversion lift over the homepage.

PPC Services B2B Enterprise training platform case study

Case Study: Scaling global pipeline with precision targeting

A B2B training provider for HR and security leaders delivering enterprise programs in diversity and cyber security needed a predictable flow of high‑intent demo requests at a lower CPL while overcoming low‑intent search traffic, market fatigue in the UK, and attribution issues that masked PPC performance.

What we did and achieved:

  • Split demand capture between Google Search and LinkedIn job‑title targeting, generating 55+ demo requests in 6 months and lifting demo CR by 614%.

  • Tightened audiences, pivoted to new geos, and refined keywords, reaching a 6.67% demo CR in Canada.

  • Fixed tracking, introduced lead magnets, and reallocated budget, reducing CPL by 89% to 227 pounds with CTR increasing to 4.58%.

PPC Services Case Study for AI procurement and document management

Case study: Cracking the U.S. market entry

An AI‑powered B2B ecosystem for digital procurement and document management was entering the crowded U.S. market. They struggled with low brand authority, a high‑friction sales cycle, and fragmented messaging to C‑level buyers.

What we did and achieved:

  • Launched LinkedIn campaigns with gated whitepapers and use cases, driving 12.5% conversion rate on high‑intent leads at 144.56 euros CPL.

  • Ran cross‑channel A/B experiments on price, AI, and core messaging, then shifted budget toward the best‑performing pillars, lifting CTR by 50% over benchmark.

  • Used Meta for broad awareness and lead gen, reaching 15K+ users and achieving 43 euros direct lead‑gen CPL for efficient top‑of‑funnel acquisition.

Explore our portfolio

Make paid channels earn their keep
with our PPC services.

PPC audit

  • Review how Google, LinkedIn, Meta, and Reddit are used today in your funnel.
  • Highlight wasted spend, role overlap, and missing jobs across the mix.
  • Deliver a simple “channel job map” with clear fixes and priorities.

PPC setup

  • Design channel roles (create, capture, convert demand) based on your motion.
  • Build campaigns, structures, and audiences to match each job.
  • Set up tracking and events tied to the right intent and funnel stage.
  • Launch an initial mix that works together instead of competing.

Ongoing optimization

  • Monitor how each platform performs against its assigned job.
  • Rebalance budgets across channels based on signal quality and pipeline impact.
  • Refine targeting, offers, and journeys for every funnel stage.

Creatives & copy

  • Craft channel-specific messaging.
  • Adapt creative angles for LinkedIn, Meta, Reddit, and Google formats.
  • Align ad copy, visuals, and CTAs with the intent level of each audience.
  • Craft and optimize target landing pages.

A/B testing

  • Test offers, formats, and funnels.
  • Run structured experiments on audiences, messaging, and landing pages.
  • Roll winning patterns across similar campaigns.

Landing page CRO & UX optimization

  • Landing pages are designed around the full user journey
  • On-page behavior (scroll depth, clicks, form interactions) is monitored to spot friction
  • Headlines, layouts, CTAs, and forms are tested and iterated to match how buyers actually make decisions.

How we achieve scalable PPC results

Review how each current channel is used and how it’s measured.​

Channel audit

Review how each current channel is used and how it’s measured.​

Why choose 42DM as your paid ads partner

B2B tech & growth expertise
We work with B2B and SaaS, so PPC is built around lead quality, long funnels, and real buyers, not just traffic volume.
Strategy and tracking first
Campaigns are planned around business goals and proper tracking. We pay close attention to attribution and what happens after the click.
Multi‑platform, test‑heavy
We actively test different approaches and have hands-on experience across Google Ads, LinkedIn, Meta, Reddit, depending on the use case.
CRM‑connected
PPC flow is closely connected with your analytics and CRM, so optimisation decisions come from real pipeline and revenue data, not only from what ad platforms report.

Meet our PPC experts

Rudolf Melkumyan

Head of PPC

Olha Ilchenko

PPC Specialist

Yevgeniia Kharchenko

PPC Specialist

You’re in a good company

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

N

42DM has been instrumental in building and scaling our advertising campaigns. Their team handles market research, publisher analysis, daily spend tracking, testing, and ongoing optimization. We have seen consistent improvements in ROAS, lower lead costs, and higher conversion rates. They are organized, data-driven, and proactive about identifying potential issues before they become larger problems. Their input has helped us reach a level of performance we would not have achieved on our own.

42DM is extremely creative, with a great handle on the specifics of each advertising channel. When something is implemented, they analyze all the results and make the necessary tweaks if needed. Their content is engaging, and due to their expertise in managing online advertising campaigns, i wolud definetely recommended them.

N

This is a group of very smart and capable people. Our workload was significant and it exceeded their capacity, but when they have more capacity, we will reconsider working together again.

N

Excellent service. Highly recommend and will use again.

N

Kate’s firm provided my legal services firm excellent service. Everyone in the firm I dealt with was highly capable, responsive and unfailingly honest. Great firm for highly skilled internet advertising at a reasonable cost!

Ad creatives we shipped for our clients

Ad creatives designed by 42DM
Ad creatives designed by 42DM
Ad creatives designed by 42DM
Ad creatives designed by 42DM

Ready to turn PPC into a predictable source of qualified pipeline?

Our clients say

What sets 42DM apart is not just their expertise in strategic marketing for B2B tech but their ability to immerse themselves in the vision and mission of Payoneer.

 

The team at 42DM possesses a rare blend of strategic vision, operational excellence, and a results-driven approach that has consistently exceeded our expectations.

nataliia-hordiienko-payoneer-avatar
Nataliia Hordiienko
Senior Marketing Manager at Payoneer, Fintech SaaS

We’ve recommended 42DM to several partners already. Their commitment to understanding our business and delivering results has made them an invaluable marketing partner in scaling our B2B growth.

Shayne Cardwell Chief Revenue Officer at Zeeto
Shayne Cardwell
Chief Revenue Officer at Zeeto

Their commitment to our project goals, coupled with their excellent communication, ensured a smooth collaboration. 42DM’s team played a crucial role in driving organic traffic and optimizing our PPC campaigns.

Sarah Walker Product Marketing Manager at Lumin
Sarah Walker
Profuct Marketing Manager at Lumin

FAQ

How do I know if our PPC problem is structure, channels, or creatives?
How quickly can we see better lead quality from PPC?
How do you make sure PPC aligns with our ICP and sales team reality?
How do you decide which platforms we should use?
What does onboarding for your PPC services look like?
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