Top 10 MarTech Marketing Agencies for B2B Tech

The rise of marketing technology, or MarTech, has transformed the way agencies deliver value to their clients and, eventually, the outputs the clients receive. MarTech matters now more than ever before because B2B segments require a strong data-driven approach. In turn, a combo of automation, analytics, CRM systems, and customer experience platforms is required to stay competitive. Agencies that specialize in MarTech provide the expertise and tools needed to design strategies, integrate platforms, and execute campaigns that deliver measurable results. 

What is MarTech and why is it important for modern B2B businesses?

MarTech, short for marketing technology, refers to the software and tools used to plan, execute, analyze, and optimize marketing activities. These technologies support everything from customer relationship management to automation, analytics, advertising, and content distribution.

For B2B businesses, MarTech is more than just a support function. It enables companies to:

• Scale efficiently by automating repetitive marketing and sales tasks.
• Optimize customer journeys through data-driven personalization and funnel management.
• Measure ROI with advanced analytics that track performance across channels.
• Unify sales and marketing by integrating CRMs, lead scoring, and revenue attribution.
• Stay competitive in fast-moving digital markets where data and automation drive decisions.

In short, MarTech allows B2B companies to connect strategy with execution, ensuring that marketing spend translates into measurable business growth. Agencies that specialize in MarTech play a critical role in helping organizations select, implement, and maximize these tools.

Types of MarTech marketing agencies and their key services

There are several types of martech marketing agencies, each specializing in different aspects of marketing technology to serve businesses effectively. Broadly, MarTech marketing agencies can be categorized based on their core service offerings and marketing technology focus.

Here are the main types of technology marketing agencies and their key services:

1. Marketing Strategy and Automation Agencies: These agencies focus on developing comprehensive marketing strategies, marketing automation, and customer journey funnel optimization. They help businesses set up and optimize marketing technology stacks, automation workflows, and data-driven campaigns.

2. Data Analytics and Measurement Agencies: Agencies specializing in martech analytics use data science, econometrics, modeling, and forecasting to measure the effectiveness of marketing campaigns and optimize marketing spend based on data insights.

3. Digital Advertising and Paid Media Agencies: These full-service digital agencies focus on paid advertising across various platforms like Google, Facebook, LinkedIn, and more. They leverage marketing tech to manage, optimize, and report on digital ad campaigns.

4. Customer Relationship Management (CRM) and Lead Management Agencies: They specialize in CRM systems, lead generation, and customer data platforms (CDPs) to enhance customer engagement and retention. They help in aligning sales and marketing technology for better lead nurturing and revenue attribution.

5. Content Marketing and Social Media Martech Agencies: These agencies use marketing technology to create, distribute, and measure content marketing efforts and social media campaigns, including influencer marketing and user-generated content (UGC) management.

6. Experience and UX-Driven Martech Agencies: Agencies in this category provide services around digital experience platforms (DXPs), user experience design, and website/app optimization using martech tools for customer engagement and conversion rate optimization.

7. Integrated Multi-Channel Martech Agencies: These agencies deliver holistic marketing strategies over multiple channels (digital and traditional), integrating various martech tools to drive brand strategy, creative design, public relations, and lead generation.

Examples of agency key services include PPC campaigns, marketing automation, SEO, social media management, analytics consolidation, funnel automation, and technology-driven revenue attribution.

Each agency type leverages different parts of the MarTech landscape depending on its clients’ needs and business goals, often integrating multiple types of marketing technology into what is called a “MarTech stack” for comprehensive marketing technology management and execution.

Top 10 MarTech marketing agencies

The MarTech landscape is diverse, and agencies often specialize in different areas such as automation, CRM, content, or multi-channel campaigns. To help businesses identify the right partner, we’ve selected ten agencies that stand out for their expertise, proven track records, and ability to solve complex marketing challenges.

1. 42DM

42DM is a global full-service B2B marketing AdTech agency specializing in helping tech companies unlock growth with advanced MarTech and AI-driven strategies. With expertise spanning account-based marketing, demand generation, automation, and analytics, 42DM empowers SaaS, fintech, and enterprise tech businesses to scale smarter, optimize revenue operations, and deliver measurable impact at every stage of growth.

Key offerings:

• Account-Based Marketing (ABM): personalized multi-channel campaigns to engage high-value accounts.
• HubSpot Automation: CRM setup, workflows, lead nurturing, and cross-functional integrations.
• AI-Search Optimization (SAIO): strategies to enhance visibility in AI-powered search and generative platforms.
• Demand Generation: data enrichment, campaign management, and personalized landing pages.
• Inbound & Email Marketing: custom nurture flows, triggered activities, and contextual personalization.
• Marketing Analytics: dashboards, deal attribution, customer journey tracking, and forecasting.
• Sales Enablement: predictive lead scoring, pipeline automation, playbooks, and conversation intelligence.
• Design & Branding: creative assets aligned with MarTech campaigns and digital engagement.
• Techstack: Zapier, LookerStudio, Marketo, ActiveCampaign, Zoho, Tableau, DemandBase, BigQuery, 6sense, Reply, TagManager, Salesforce, etc

Clients: Zeeto, Lumin, Payoneer

Headquarters: Jersey City, New Jersey

Company Size: 51–200 employees

Founded: 2016

Average Hourly Rate: $50 – $99/hr

2. The Rubicon Agency

The Rubicon Agency is a specialist marketing agency focused exclusively on the technology sector. With decades of experience and a global client base, the agency supports both established leaders and emerging innovators in shaping clear propositions, strengthening market presence, and reaching business and technical decision-makers

Key offerings:

• Strategic content development, including whitepapers, webinars, and product demos
• Proposition development to clarify and differentiate complex solutions
• Thought leadership programs to position brands as industry voices
• Account-based marketing (ABM) campaigns for targeted account engagement
• Product marketing that simplifies technical offerings for buyers
• Partner marketing to build and strengthen channel relationships
• Sales enablement with playbooks, assets, and training resources
• Brand strategy covering identity, positioning, and creative campaigns
• Demand generation through SEO, PPC, email, and conversion optimization
• Experiential and event marketing to create impactful interactions
• Corporate communications for stakeholder engagement
• Market development to support growth in new and existing segments

Clients: CyberSecurity, SaaS, Cloud & AI, Engineering & Services, Infra and Platform businesses

Headquarters: Leigh-on-Sea, Essex, UK

Company Size: 11-50 employees

3. Ninja Promo

NinjaPromo is a global digital marketing agency that delivers subscription-based, tailored strategies for brands across B2B, fintech, SaaS, Web3, and other industries. With offices in key markets worldwide and a fully remote team, NinjaPromo emphasizes flexible engagement models, dedicated strategists, and transparent reporting to help businesses scale marketing efforts efficiently and achieve measurable ROI.

Key offerings:

• Social media management and paid advertising campaigns
• Search engine optimization (SEO) and conversion rate optimization (CRO)
• Influencer marketing and strategic public relations programs
• Email marketing and automation for customer engagement
• Digital design and creative asset production
• Data and analytics dashboards with actionable reporting
• Strategy and consulting for customized growth roadmaps
• Flexible subscription-based service plans with dedicated account managers

Clients: Crypto, FinTech, gaming, SaaS, healthcare, consumer goods, and real estate businesses

Headquarters: New York, NY

Company Size: 250-999 employees

Founded: 2017

Average Hourly Rate: $50 – $99/hr

4. Verticurl

Verticurl is a global marketing technology and demand generation agency that helps organizations maximize their investment in MarTech. With expertise in platform implementation, system integration, and marketing operations, Verticurl supports both B2B and B2C companies in building scalable, cost-effective, and data-driven marketing ecosystems. The agency partners with leading technology vendors and provides consulting, enablement, and managed services to improve customer engagement, lead generation, and revenue performance.

Key offerings:

• MarTech enablement, including platform selection, integration, and optimization
• System integrations and custom solutions across cloud and on-premise applications
• Experience management to improve customer journeys and engagement
• Marketing operations support for scalable and efficient campaign delivery
• Training and enablement on data-driven marketing and best practices
• Consulting services covering assessments, analytics, and optimization
• xTend solution for extending marketing automation platforms (Marketo, Adobe, Oracle) into messaging apps like WhatsApp, WeChat, and LINE

Clients: FMCG brands, cloud computing and hosting companies, global data integration software providers, and high-tech enterprises

Headquarters: Singapore

Company Size: 1,000-9,999 employees

Founded: 2006

5. Kalungi

Kalungi is a B2B SaaS marketing agency that provides full-service support, fractional CMO leadership, and RevOps automation to help SaaS companies scale. With a T2D3-certified growth playbook and recognition as a HubSpot Diamond Partner, Kalungi focuses on aligning strategy, execution, and automation to drive predictable growth for software businesses

Key offerings:

• Fractional CMO services and SaaS marketing leadership
• Full-service marketing teams for content, paid media, and demand generation
• HubSpot implementation, optimization, and RevOps automation
• Marketing automation and custom reporting dashboards
• Account-based marketing (ABM) campaigns
• Search engine optimization (SEO) and conversion rate optimization (CRO)
• Branding, design, and web development for SaaS businesses
• Go-to-market (GTM) strategy and workshops
• Sales enablement content and pipeline support

Clients: B2B SaaS companies across sectors like AI, CRM, fintech, healthcare tech, workplace solutions, and enterprise software

Headquarters: Seattle, WA

Company Size: 10-49 employees

Founded: 2018

Average Hourly Rate: $100 – $149/hr

6. Cremarc

Cremarc is a B2B digital marketing agency dedicated to the technology sector, combining strategy, creativity, and marketing technology to help clients improve impact and ROI. With expertise in marketing automation, attribution, and data-driven decision-making, Cremarc supports tech companies in streamlining campaigns, applying marketing telemetry, and maximizing the value of their MarTech investments. Focused on analytics-based marketing, ABM, and tech campaigns for AI and managed service firms. 

Key offerings:

• Strategy, branding, and proposition development
• Account-based marketing (ABM) to target high-value accounts
• Digital marketing across web, search, and integrated campaigns
• Marketing automation setup, optimization, and managed services (HubSpot, Pardot, Act-On)
• Content marketing for lead generation and conversion
• Website design and development with UX-focused execution
• Marketing telemetry and attribution tracking for ROI measurement

Headquarters: Weybridge, England

Company Size: 10–49 employees

Founded: 2012

Average Hourly Rate: $150 – $199/hr

7. Fox Agency

Fox Agency is a full-service B2B marketing agency specializing in technology brands. The agency combines strategy, creativity, and digital execution to help clients strengthen brand presence, generate demand, and accelerate growth. With expertise spanning media, PR, creative, and performance marketing, Fox Agency supports global tech firms in building impactful campaigns and engaging audiences across multiple channels.

Key offerings:

• Strategy and planning to align brand positioning with growth objectives
• Brand development and creative design for a stronger market presence
• B2B tech PR and communications for reputation building and authority
• Media and performance marketing, including social, search, content, and email
• Content creation, copywriting, and motion design to support campaigns
• Events and experiential marketing to deliver audience engagement
• Video production and digital activation to amplify storytelling
• Consultancy services to guide long-term marketing transformation

Clients: SaaS, Cybersecurity, Fintech, Electronics, Telco & IoT, Transformation, IT & Cloud, Industry 4.0, and Automotive

Headquarters: London, England

Company Size: 51–249 employees

Founded: 2001

8. MO Agency

MO Agency is an award-winning HubSpot Elite Partner based in South Africa, with additional offices in Dubai. The agency specializes in CRM, digital transformation, and HubSpot onboarding, helping businesses streamline sales, marketing, and service processes. With a team of 35+ specialists, MO Agency focuses on creating sustainable growth through data-driven strategies, integrated MarTech solutions, and automation.

Key offerings:

• HubSpot onboarding, integrations, and migrations (Salesforce, Zoho, Microsoft Dynamics, etc.)
• CRM strategy, sales process automation, and pipeline optimization
• Marketing automation and inbound marketing campaigns
• Digital transformation services, including CDP, ERP, and API integrations
• Data analytics, reporting, and forecasting for performance visibility
• SEO, paid advertising, and content creation to support demand generation
• Web design and development (HubSpot CMS, WordPress, Shopify)
• Digital branding, identity design, and corporate video production

Clients: Banking, healthcare, legal, consumer goods, cloud computing, automotive, energy, and NGOs

Headquarters: Johannesburg, South Africa

Company Size: 10–49 employees

Founded: 2011

9. Velocity Partners

Velocity Partners is a B2B marketing agency focused on technology companies, known for its content-driven and performance-led approach. The agency emphasizes experimentation, iteration, and accountability to deliver campaigns that cut through competitive markets. With offices in London and New York, Velocity Partners works with global tech brands to strengthen positioning, generate demand, and create measurable impact.

Key offerings:

• Content strategy and development tailored for B2B technology markets
• Digital marketing campaigns spanning paid, search, and social
• Demand generation programs to build and accelerate pipelines
• Branding and positioning to clarify differentiation in competitive spaces
• Performance marketing and optimization for measurable ROI
• Creative services including design, copywriting, and storytelling
• Web design and development for digital presence enhancement
• Analytics and reporting frameworks to support ongoing optimization

Clients: Global B2B SaaS leaders, enterprise tech firms, and professional service providers

Headquarters: Richmond, England

Company Size: 10–49 employees

Founded: 2000

10. MH Digital

MH Digital is a lifecycle marketing agency focused on email, SMS, and push marketing programs. With a balance of creative, technical, and strategic expertise, the agency helps brands integrate lifecycle campaigns into the broader customer journey, maximize MarTech stack investments, and drive sustainable revenue growth. MH Digital supports e-commerce, SaaS, and DTC companies with tailored automation, segmentation, and campaign execution. Focuses on email automation, CRM, and lifecycle MarTech solutions for tech brands.

Key offerings:

• Email and SMS campaign management, from design to launch
• Lifecycle marketing strategy aligned with customer journeys
• Marketing automation and flows across multiple platforms
• CRM and MarTech stack setup, audits, and optimization
• Advanced segmentation and data-driven growth strategies
• Creative email design optimized for responsiveness and dark mode
• Technical implementation of dynamic content and integrations
• Ongoing performance analysis and reporting for revenue impact

Clients: E-commerce, SaaS, and DTC companies

Headquarters: Denver, CO

Company Size: 2-9 employees

Founded: 2017

Average Hourly Rate: $50 – $99/hr

Each of these agencies offers a distinct mix of services, technologies, and industry focus. The best choice depends on the specific marketing challenge, whether it is scaling SaaS growth, integrating CRM systems, launching global campaigns, or building analytics-driven strategies. 

How to choose a MarTech marketing agency

Selecting the right MarTech marketing agency depends on your business goals, the complexity of a tech stack required to meet your goals, and the type of growth you want to achieve. 

Your agency selection checklist: 10 factors to consider

1. Portfolio and Case Studies: Review past projects to see if the agency has worked with companies similar to yours.

2. Tech Stack Compatibility: Check if the agency works with your CRM, automation, or analytics tools (e.g., HubSpot, Salesforce, Marketo).

3. Scope of Services: Confirm if the agency covers the full MarTech spectrum (strategy, automation, analytics, content, paid media) or specializes in one area.

4. Years in Business and Stability: Consider how long the agency has been operating and its track record of long-term client relationships.

5. Industry Experience: Look for experience in your sector (e.g., SaaS, fintech, healthcare) to shorten the learning curve.

6. Team Size and Capacity: Match agency scale to your needs: boutique agencies offer focus, large ones handle complex global campaigns.

7. Partner Certifications: Certifications (HubSpot Elite/Diamond Partner, Salesforce Partner, etc.) indicate expertise and credibility.

8. Geographic Reach: If your campaigns target multiple regions, ensure the agency has global or regional delivery capabilities.

9. Pricing Model and Flexibility: Understand whether they offer project-based, subscription, or retainer models, and if they align with your budget.

10. Reporting and Analytics: Ask how performance will be tracked and reported. Look for agencies that tie results directly to revenue impact.

Apply your checklist to select your best-fit agency

We’ve compared the top 10 leading agencies by type, specialties, industries they serve, and when they are the best fit. Use it as a guide to match your organization’s needs with the right agency expertise. 

Choosing a MarTech marketing agency is about matching expertise to a clear business need. Whether it’s automation, analytics, CRM, or multi-channel campaigns, the right partner will have the tools and experience to deliver measurable results.

Summary

B2B marketing requires a more tech-savvy approach year by year, month by month. In-house marketing teams often struggle to keep pace and cannot deliver value in the way they once did. To catch up, marketing needs to be done faster and without quality loss, which means automating what was previously manual. For organizations, this creates two paths: investing heavily in technology and talent or partnering with an external agency. The first path is powerful but long-term and not always practical for time-bound projects. The second path enables faster results and can also serve as a long-term solution for companies that prefer to keep their focus on core business while agencies handle ongoing MarTech execution and optimization.

From automation and CRM to analytics and content, the right technology combined with the right agency can turn complex marketing challenges into measurable growth. The agencies highlighted cover a wide range of specializations, from lifecycle automation to multi-channel campaigns, giving businesses the flexibility to find an exact fit. The key is clarity: define your goals, identify the expertise required, and choose the agency best positioned to deliver. With the right MarTech strategy and partner, B2B companies can build scalable systems, improve customer engagement, and stay competitive in a fast-moving digital market.

Denis Solodkov

Marketing Research Analyst at 42DM

Denis Solodkov is a Marketing Research Analyst at 42DM, a global full-service B2B marketing agency. With a keen interest in data analysis and trend identification, Denis contributes to the agency’s understanding of evolving marketing landscapes.

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