ABM + Thought Leadership Combo: The New GTM Model?

Traditional GTM models are struggling in 2025 because AI-driven content has flooded the market, making it harder for B2B brands to stand out. Buyers are tuning out generic, automated messaging, and targeting methods that once worked now fail to engage effectively. This webinar introduces a new approach combining ABM with thought leadership to restore trust and relevance.

Identifying the right accounts for ABM goes beyond just targeting by industry or company size. You need to focus on the real pain points and challenges these accounts face, ensuring that your product or service is the right solution for their needs. This webinar will teach you how to move beyond firmographics to more accurate, use-case-based targeting.

Yes, ABM and thought leadership can work for small businesses, though the strategy might need to be more focused. You can start with a smaller target account list and scale as you prove the value of your approach. This webinar will teach you how to get started with limited resources.

To implement an ABM + Thought Leadership strategy effectively, you’ll need a mix of tools for account targeting, social media management, and content distribution. Tools like LinkedIn Sales Navigator, Apollo, and RB2B can help with identifying and scoring target accounts, while platforms like LinkedIn and a CRM system will aid in managing the relationships.